Really they are creating a personalized link to say your company and Bispay have partnered up to provide your customer financing but they are actually applying for a regular Blispay credit card and then you process it through your current merchant account and pay standard visa rate but it comes with no cost to you to set up.... so i guess if you are to small to warrant a store card and don't want to pay to offer financing this is an easy way to introduce a customer to a 2% cash back and 0% for 6 months card to use at your business since they provide the temp card instantly.
