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It's only a SP with Amex if you don't get approved right?
FWIW I just got this card (also 50k offer) with a less than optimal credit profile, it seems somewhat easy to get.
I got it a week or 2 ago when I was logging into my Delta acct to add my upcoming trip to my Skymiles acct. Yours probably was targeted though as 50k isn't advertised everywhere. Weirdly enough on Delta.com I saw the 50k before I logged in. Once I logged in it was 30k. Of course I used the 50k link to app!
Definitely not targeted, I received mine today and I am already a Delta Amex Cardholder.
I got the 50K offer yesterday via email also. Not sure if it's a targeted offer. I have waiting for an offer better than the 35K they always send me but I am gardening now and can't do it.😕