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I just went to check my Zync balance and the new Amex homepage is advertising the Bluebird account which is partnered with Walmart. So the rumor about Amex and Walmart is now true and you can get all the details on the website.
Well, it wasn't exactly a rumor considering they put out a press release. And it was kind of already true when the Bluebird.com website launched recently.
But yeah, they are now hyping it big-time through the AmEx website. It was splashed all over my page too when I logged in today.