I am not sure if it reports that way but the fine print does state that it is an installment loan:
Available to qualified customers with a credit check and eligible U.S. credit card. Requires a 24-month installment loan with a 0% APR from Citizens Bank, N.A. (subject to any interest, fees, or other costs payable to the issuer of the credit card), purchase of AppleCare+, and iPhone activation with one of these national carriers: AT&T, Sprint, or Verizon. Activation on T-Mobile available in the Apple Store. Sales tax and any applicable fees due at time of purchase. Full terms apply. See terms at
www.apple.com/legal/sales-support/iphoneupgrade_us/.