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Member
SuperStar3000
Posts: 18
Registered: ‎03-26-2013

Are Flat Credit Cards Trending ??

I have recieved the new Discover IT card.  Slick packaging - not at all like the usual paper with rubber cement sticking to the card.  

The card itself is very sleek - it almost looks like brushed titanium (though the effect is spoiled by the orange "it" logo on the side).

The most obvious difference with this card is the lack of embossing.  All of the information is printed on the back.  I guess it doesn't make any difference, because it has been many, many years since I had a credit card actually processed through an inprinting machine.

My question is: Is this style unique to Discover, or is it an emerging trend with card issuers?
Has anyone seen another major card that lacks the traditionally embossed information?

Established Contributor
NJTurnpike
Posts: 662
Registered: ‎02-20-2013

Re: Are Flat Credit Cards Trending ??

The VS Angel card is flat as well. Don't know of any others.


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Established Member
theeurotuner
Posts: 29
Registered: ‎03-28-2013

Re: Are Flat Credit Cards Trending ??

The chase slate card as well
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Frequent Contributor
E150GT
Posts: 371
Registered: ‎12-30-2012

Re: Are Flat Credit Cards Trending ??

I like it. It keeps my cards nice and flat in my money clip.

CSP-$8700, Amex BCE-17.2k, Chase Freedom-$5700
Discover It-$6600, USAA MC-$5900 Ink Bold- $18k
EQ-742 EX-702 TU-737
Mega Contributor
LS2982
Posts: 15,434
Registered: ‎04-09-2011

Re: Are Flat Credit Cards Trending ??

CSP is as well.




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09Lexie
Posts: 24,377
Registered: ‎09-13-2012

Re: Are Flat Credit Cards Trending ??

Senior Contributor
Open123
Posts: 3,968
Registered: ‎02-23-2011

Re: Are Flat Credit Cards Trending ??

Personally, I hope so, since I like the having the information on the back much more--looks much more uncluttered.  The Citi Premier/Preferred Cards would look so much better if they only put the numbers in the back.

Valued Contributor
SnackTrader
Posts: 1,563
Registered: ‎09-15-2012

Re: Are Flat Credit Cards Trending ??

Many of the new Visa debit cards are also flat.

I don't think embossing will be as common going forward since it is no longer needed for imprints. It allows issuers more freedom in card design, so it seems that the IT has indeed jumped right into the beginning of a new trend.

In My Wallet: Amex BCP (12/12) $22.200, Chase CSP (4/14) $12,000, Barclaycard Arrival (5/13) $10,500, Citi Forward (12/12) $9,600, Cap1 Cash Rewards (6/12) $9,000, Chase Freedom (12/12) $5,000

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Valued Contributor
indiolatino61
Posts: 1,439
Registered: ‎11-10-2012

Re: Are Flat Credit Cards Trending ??

Is there an extra cost in producing embossed cards? I suppose if there is one less step and/or machine involved in the "flat" cards, more issuers will likely trend to this style of card. Like you said, I have not seen an imprinter at any store in decades.

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Mega Contributor
LS2982
Posts: 15,434
Registered: ‎04-09-2011

Re: Are Flat Credit Cards Trending ??


indiolatino61 wrote:

Is there an extra cost in producing embossed cards? I suppose if there is one less step and/or machine involved in the "flat" cards, more issuers will likely trend to this style of card. Like you said, I have not seen an imprinter at any store in decades.


I see these little pads now, same everywhere i go.




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