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Member
Posts: 18
Registered: ‎03-26-2013
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Are Flat Credit Cards Trending ??

I have recieved the new Discover IT card.  Slick packaging - not at all like the usual paper with rubber cement sticking to the card.  

The card itself is very sleek - it almost looks like brushed titanium (though the effect is spoiled by the orange "it" logo on the side).

The most obvious difference with this card is the lack of embossing.  All of the information is printed on the back.  I guess it doesn't make any difference, because it has been many, many years since I had a credit card actually processed through an inprinting machine.

My question is: Is this style unique to Discover, or is it an emerging trend with card issuers?
Has anyone seen another major card that lacks the traditionally embossed information?

Established Contributor
Posts: 662
Registered: ‎02-20-2013
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Re: Are Flat Credit Cards Trending ??

The VS Angel card is flat as well. Don't know of any others.


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Established Member
Posts: 29
Registered: ‎03-28-2013
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Re: Are Flat Credit Cards Trending ??

The chase slate card as well
Chase Freedom - 5k, Discover it - 15k, Discover Escape: 17k
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Posts: 371
Registered: ‎12-30-2012
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Re: Are Flat Credit Cards Trending ??

I like it. It keeps my cards nice and flat in my money clip.

CSP-$8700, Amex BCE-17.2k, Chase Freedom-$5700
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Posts: 15,442
Registered: ‎04-09-2011
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Re: Are Flat Credit Cards Trending ??

CSP is as well.




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Re: Are Flat Credit Cards Trending ??

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Posts: 4,694
Registered: ‎02-23-2011
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Re: Are Flat Credit Cards Trending ??

Personally, I hope so, since I like the having the information on the back much more--looks much more uncluttered.  The Citi Premier/Preferred Cards would look so much better if they only put the numbers in the back.

Valued Contributor
Posts: 1,597
Registered: ‎09-15-2012
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Re: Are Flat Credit Cards Trending ??

Many of the new Visa debit cards are also flat.

I don't think embossing will be as common going forward since it is no longer needed for imprints. It allows issuers more freedom in card design, so it seems that the IT has indeed jumped right into the beginning of a new trend.

In My Wallet: Amex BCP (12/12) $32,000, Chase Freedom (12/12) $16,500, Cap1 Quicksilver (6/12) $14,000, Barclaycard Rewards (5/13) $10,500, Citi Forward (12/12) $9,600

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Valued Contributor
Posts: 1,551
Registered: ‎11-10-2012
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Re: Are Flat Credit Cards Trending ??

Is there an extra cost in producing embossed cards? I suppose if there is one less step and/or machine involved in the "flat" cards, more issuers will likely trend to this style of card. Like you said, I have not seen an imprinter at any store in decades.

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Re: Are Flat Credit Cards Trending ??


indiolatino61 wrote:

Is there an extra cost in producing embossed cards? I suppose if there is one less step and/or machine involved in the "flat" cards, more issuers will likely trend to this style of card. Like you said, I have not seen an imprinter at any store in decades.


I see these little pads now, same everywhere i go.




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