Credit Card Center Advertiser Disclosure†
03-30-2013 03:09 PM
I have recieved the new Discover IT card. Slick packaging - not at all like the usual paper with rubber cement sticking to the card.
The card itself is very sleek - it almost looks like brushed titanium (though the effect is spoiled by the orange "it" logo on the side).
The most obvious difference with this card is the lack of embossing. All of the information is printed on the back. I guess it doesn't make any difference, because it has been many, many years since I had a credit card actually processed through an inprinting machine.
My question is: Is this style unique to Discover, or is it an emerging trend with card issuers?
Has anyone seen another major card that lacks the traditionally embossed information?
03-30-2013 03:15 PM
The VS Angel card is flat as well. Don't know of any others.
03-30-2013 03:31 PM
03-30-2013 03:32 PM
03-30-2013 03:47 PM
Personally, I hope so, since I like the having the information on the back much more--looks much more uncluttered. The Citi Premier/Preferred Cards would look so much better if they only put the numbers in the back.
03-30-2013 03:51 PM
03-30-2013 03:56 PM
03-30-2013 04:26 PM
Is there an extra cost in producing embossed cards? I suppose if there is one less step and/or machine involved in the "flat" cards, more issuers will likely trend to this style of card. Like you said, I have not seen an imprinter at any store in decades.
I see these little pads now, same everywhere i go.
Forums posts are not provided or commissioned by FICO. Forums posts have not been reviewed, approved or otherwise endorsed by FICO. It is not FICO's responsibility to ensure all posts and/or questions are answered.† Advertiser Disclosure: The listings that appear on myFICO are from companies from which myFICO receives compensation, which may impact how and where products appear on myFICO (including, for example, the order in which they appear). myFICO does not review or include all companies or all available products.
* For complete information, see the terms and conditions on the credit card issuer’s website. Once you click apply for this card, you will be directed to the issuer’s website where you may review the terms and conditions of the card before applying. While myFICO always strives to present the most accurate information, we show a summary to help you choose a product, not the full legal terms - and before applying you should understand the full terms of products as stated by the issuer itself.
IMPORTANT INFORMATION: All FICO® Score products made available on myFICO.com include a FICO® Score 8, along with additional FICO® Score versions. Your lender or insurer may use a different FICO® Score than the versions you receive from myFICO, or another type of credit score altogether. Learn more
FICO, myFICO, Score Watch, The score lenders use, and The Score That Matters are trademarks or registered trademarks of Fair Isaac Corporation. Equifax Credit Report is a trademark of Equifax, Inc. and its affiliated companies. Many factors affect your FICO Score and the interest rates you may receive. Fair Isaac is not a credit repair organization as defined under federal or state law, including the Credit Repair Organizations Act. Fair Isaac does not provide "credit repair" services or advice or assistance regarding "rebuilding" or "improving" your credit record, credit history or credit rating. FTC's website on credit.