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Are Flat Credit Cards Trending ??

Are Flat Credit Cards Trending ??

I have recieved the new Discover IT card.  Slick packaging - not at all like the usual paper with rubber cement sticking to the card.  

The card itself is very sleek - it almost looks like brushed titanium (though the effect is spoiled by the orange "it" logo on the side).

The most obvious difference with this card is the lack of embossing.  All of the information is printed on the back.  I guess it doesn't make any difference, because it has been many, many years since I had a credit card actually processed through an inprinting machine.

My question is: Is this style unique to Discover, or is it an emerging trend with card issuers?
Has anyone seen another major card that lacks the traditionally embossed information?

Message 1 of 22
21 REPLIES
Established Contributor

Re: Are Flat Credit Cards Trending ??

The VS Angel card is flat as well. Don't know of any others.


DCU ( pulled 3/29/13) EQ04 683 | Amex (pulled 3/28/13) EX 760 | US Bank (pulled 3/28/13) EX 753
CreditKarma (4/19/13) TU-TR 701 | TU Vantage 788 | USAA FAKO (3/31/13) EX 728, EQ 699, TU 737 |
Inquiries (4/18/13) EX 13 | EQ 13 | TU 14
Message 2 of 22
Established Member

Re: Are Flat Credit Cards Trending ??

The chase slate card as well
Amex BCP- 1k, Amex EDP - 15k, Amex PRG, Barclays Ring - 10k, Barclays Arrival Plus World Elite - 12k, Chase Freedom - 5k, Discover it - 15k, Discover Escape: 17k, USAA World MasterCard: 10k, Walmart - 7,500, P.C. Richards - 5k, Lowes - 9k, Bank Of America 1 2 3 Cash - 15K, Amazon - 7,500K ~~~ Fico - TU-712, EQ-737, EX-720
Message 3 of 22
Frequent Contributor

Re: Are Flat Credit Cards Trending ??

I like it. It keeps my cards nice and flat in my money clip.

CSP-$8700, Amex BCE-17.2k, Chase Freedom-$5700
Discover It-$6600, USAA MC-$5900 Ink Bold- $12k United Explorer-$5k
Message 4 of 22
Mega Contributor

Re: Are Flat Credit Cards Trending ??

CSP is as well.




EQ FICO 548 3/3/16
Message 5 of 22
Moderator Emerita

Re: Are Flat Credit Cards Trending ??

Message 6 of 22
Super Contributor

Re: Are Flat Credit Cards Trending ??

Personally, I hope so, since I like the having the information on the back much more--looks much more uncluttered.  The Citi Premier/Preferred Cards would look so much better if they only put the numbers in the back.

Message 7 of 22
Valued Contributor

Re: Are Flat Credit Cards Trending ??

Many of the new Visa debit cards are also flat.

I don't think embossing will be as common going forward since it is no longer needed for imprints. It allows issuers more freedom in card design, so it seems that the IT has indeed jumped right into the beginning of a new trend.

In My Wallet: Amex BCP (12/12) $50,000, Chase Freedom (12/12) $16,500, Cap1 Quicksilver (6/12) $14,000, Barclaycard Rewards (5/13) $10,500, Citi Prestige (4/16) $30,000

Last App: June 27, 2015
Message 8 of 22
Valued Contributor

Re: Are Flat Credit Cards Trending ??

Is there an extra cost in producing embossed cards? I suppose if there is one less step and/or machine involved in the "flat" cards, more issuers will likely trend to this style of card. Like you said, I have not seen an imprinter at any store in decades.

 photo Logo - Credit Card Collection - Data Inclusive_zpskiw5xfjj.jpg photo emerald_zpsfitcxbh5.jpg
Message 9 of 22
Mega Contributor

Re: Are Flat Credit Cards Trending ??


indiolatino61 wrote:

Is there an extra cost in producing embossed cards? I suppose if there is one less step and/or machine involved in the "flat" cards, more issuers will likely trend to this style of card. Like you said, I have not seen an imprinter at any store in decades.


I see these little pads now, same everywhere i go.




EQ FICO 548 3/3/16
Message 10 of 22