I hit the luv button about a month ago on BOA's website and got a CLI from $8300 to $10000. It was a soft pull on my reports. I have had the card for about 2 years with no CLIs.
it wasn't a hard pull for us, but it wasn't an approval, either
One caveat to my post above....I hit the luv button around December and was declined for a CLI then. Don't know what exactly happened in the next couple months, but they showed me luv in February. Both were soft pulls.
I hit the luv button yesterday for a cli I was then directed to a page that stated I needed to call this number in order to proceed, I had to speak to a credit analyst but was given a $1,000 cli and it was a soft pull. Good Luck
My husband had requested a CLI over the phone in Nov., it was a hard pull. Denied. He hit the button last month and it did the message. Called for a recon., they said it would be another pull and basically just a re-asking for one. We waited til we got the letter and the letter said per his credit card agreement there would be no credit limit increases. I have saved everything we've ever received from them through mail and online. Nothing stated those were his new terms. YMMV