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Established Contributor
FutureBillionaire
Posts: 641
Registered: ‎12-12-2012
0

Re: Big Changes (bad) Coming to US Bank Cash+?

We need to go on their facebook page andlet them know that we will use the card less unless they keep the current categories and add caps.  I won't be using mine as much otherwise.  Their loss.

Gas: Discover It, Penfed Platinum Rewards x2, Chase freedom, Citi TYP
Plane tickets: CSP
Groceries: AMEX BCP, Penfed Platinum Rewards,Citi TYP
Clothes: Express, Amex BCP, Discover IT
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Restaurants: Citi Forward, Chase Freedom, Discover IT, CSP
Hotels and other travel: Discover Escape, CSP
Movies: BofA travel rewards visa signature(fandango), Discover IT, Citi Forward, Freedom
Bars, clubs, tomfoolery: CSP, Citi Forward, Discover IT, Freedom
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Bill Pay: Chase Ink Plus, Citi Forward,
Everyday spending: Bofa Accelerated cash rewards amex, Discover Escape
Frequent Contributor
SwampSystems
Posts: 358
Registered: ‎06-25-2012
0

Re: Big Changes (bad) Coming to US Bank Cash+?


FutureBillionaire wrote:

We need to go on their facebook page andlet them know that we will use the card less unless they keep the current categories and add caps.  I won't be using mine as much otherwise.  Their loss.


Facebook -- US Bank Cash+

Contributor
slippy84
Posts: 83
Registered: ‎12-24-2012
0

Re: Big Changes (bad) Coming to US Bank Cash+?

Hmm I can't seem to figure out how to post on their page... Is it blocked for comments?

US Bank Cash+ -- Chase Freedom -- Citi Dividend Platinum Select (in 45-day wait period for Dividend Mastercard World Elite:smileyhappy:) -- AMEX BCE
Established Contributor
FutureBillionaire
Posts: 641
Registered: ‎12-12-2012
0

Re: Big Changes (bad) Coming to US Bank Cash+?

I sent them a message.  I may go to the US Bank page as well.  Please spread the word to contact them through twitter and facebook .Let's use the power of social media!

Gas: Discover It, Penfed Platinum Rewards x2, Chase freedom, Citi TYP
Plane tickets: CSP
Groceries: AMEX BCP, Penfed Platinum Rewards,Citi TYP
Clothes: Express, Amex BCP, Discover IT
Amazon: Citi Forward, Cash +
Restaurants: Citi Forward, Chase Freedom, Discover IT, CSP
Hotels and other travel: Discover Escape, CSP
Movies: BofA travel rewards visa signature(fandango), Discover IT, Citi Forward, Freedom
Bars, clubs, tomfoolery: CSP, Citi Forward, Discover IT, Freedom
Balance transfers: Kroger 123 rewards
Bill Pay: Chase Ink Plus, Citi Forward,
Everyday spending: Bofa Accelerated cash rewards amex, Discover Escape
Valued Contributor
CreditScholar
Posts: 2,300
Registered: ‎01-22-2012
0

Re: Big Changes (bad) Coming to US Bank Cash+?

I always laugh when I see comments like the ones in this thread. If a product isn't financially viable, it will be altered or discontinued and no amount of whining will change that. Businesses don't exist to lose money, and given its current rewards structure the Cash+ has too many issues around long-term viability. It's like Medicare. People will fight to leave it untouched, but the simple numbers say that it will be overhauled and/or reduced because it simply isn't viable in its current form.

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Valued Contributor
bs6054
Posts: 1,673
Registered: ‎11-11-2012
0

Re: Big Changes (bad) Coming to US Bank Cash+?

I agree, but to be fair, Future B wasn't saying "Keep it exactly as it is, or else"   He/she understands that there is a need for caps, but wanted categories to remain the same.

 

I suspect that US Bank has (finally) done the math, and determined that that doesn't work either, as categories like bill pay and home improvement could quickly meet any cap.  So the choice would be to keep all categories and "unfairly" have a lower cap on them all, have a different cap on the "expensive" ones, which would be too complex for consumers.  Or do as they have done, get rid of the expensive ones, and have sort of generous caps on the rest, in the expectation that the caps will actually not be met in most cases.

 

Power of social media is overrated because the public only hears about the successes.  I work for a company that does some widely unpopular things, but our exec leadership believe that the decisions they make are necessary, and tend not to back down in the face of social media storms

 

  It helps that our competitors have roughly the same unpopular policies!  Which is probably the case here.  If you don't use US Cash Plus, who are you going to use?  Freedom/Discover etc aren't obviously always better, they have lower caps, and the choice of categories is made for you.

Senior Contributor
Open123
Posts: 4,089
Registered: ‎02-23-2011
0

Re: Big Changes (bad) Coming to US Bank Cash+?

[ Edited ]

bs6054 wrote:

  It helps that our competitors have roughly the same unpopular policies!  Which is probably the case here.  If you don't use US Cash Plus, who are you going to use?  Freedom/Discover etc aren't obviously always better, they have lower caps, and the choice of categories is made for you.


Precisely, just be "marginally" better or cheaper.  

 

No need to be "leaps and bounds" better, which this card certain was in every way.  Were they (US Bank) competing and bidding against themselves?  

 

Regarding US Bank's reponse to social media, I learned a lesson a very long time ago.  I used to make an effort to appease and accomodate those who complained the most, until one day a large client said to me, "I'm going elsewhere, you don't seem to have enough time these days."  After that, anyone who isn't profitable (or, at least has the potential to be) complains excessively (euphemism for whinning) or becomes inordinately demanding, we have protocols to purge them immediately.

 

In this case, it hurts their bottom line, I'd imagine US Bank couldn't care less about what social media or any media thinks, for that matter.

Valued Contributor
bs6054
Posts: 1,673
Registered: ‎11-11-2012
0

Re: Big Changes (bad) Coming to US Bank Cash+?


Open123 wrote

Regarding US Bank's reponse to social media, I learned a lesson a very long time ago.  I used to make an effort to appease and accomodate those who complained the most, until one day a large client said to me, "I'm going elsewhere, you don't seem to have enough time these days."  After that, anyone who isn't profitable (or, at least has the potential to be) complains excessively (euphemism for whinning) or becomes inordinately demanding, we have protocols to purge them immediately.

 

In this case, it hurts their bottom line, I'd imagine US Bank couldn't care less about what social media or any media thinks, for that matter.


Good story!

 

Remind me of back in 1999, a very sincere communications specialist was explaining to us how the internet changes everything in customer complaints.   "Now a single dissatisfied customer can tell their story instantly to hundreds of thousands of others"  (This was 1999 and she was thinking small, today the hyperbole would be "hundreds of millions"!)   And she was right of course, but what was missed is that for every post "BS6054's company sux really bad and will rip you off"  there would be roughly an equal number of almost identical posts about ALL of our major competitors, and eventually the public learns to screen out such stuff.

Senior Contributor
Open123
Posts: 4,089
Registered: ‎02-23-2011
0

Re: Big Changes (bad) Coming to US Bank Cash+?


bs6054 wrote:

Open123 wrote

Regarding US Bank's reponse to social media, I learned a lesson a very long time ago.  I used to make an effort to appease and accomodate those who complained the most, until one day a large client said to me, "I'm going elsewhere, you don't seem to have enough time these days."  After that, anyone who isn't profitable (or, at least has the potential to be) complains excessively (euphemism for whinning) or becomes inordinately demanding, we have protocols to purge them immediately.

 

In this case, it hurts their bottom line, I'd imagine US Bank couldn't care less about what social media or any media thinks, for that matter.


Good story!

 

Remind me of back in 1999, a very sincere communications specialist was explaining to us how the internet changes everything in customer complaints.   "Now a single dissatisfied customer can tell their story instantly to hundreds of thousands of others"  (This was 1999 and she was thinking small, today the hyperbole would be "hundreds of millions"!)   And she was right of course, but what was missed is that for every post "BS6054's company sux really bad and will rip you off"  there would be roughly an equal number of almost identical posts about ALL of our major competitors, and eventually the public learns to screen out such stuff.


Right, the net has given a loud voice to the vocal minority.  As time passes, we're starting to realize how to tune them out, as we already have in real life.

 

 

Valued Contributor
scottwagnon
Posts: 1,342
Registered: ‎02-07-2010
0

Re: Big Changes (bad) Coming to US Bank Cash+?


CreditScholar wrote:

I always laugh when I see comments like the ones in this thread. If a product isn't financially viable, it will be altered or discontinued and no amount of whining will change that. Businesses don't exist to lose money, and given its current rewards structure the Cash+ has too many issues around long-term viability.


 

+1

it was nice while it lasted. im glad i got to enjoy what little i did though.
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