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Browse credit cards from a variety of issuers to see if there's a better card for you.
There used to be one, but it no longer works/exists. You can just call the number on the back of the card to do it.
Keep in mind that you need to have the account for one year before it's eligible for PC. What are you changing to?
You could also apply for the Sapphire/Sapphire Preferred for the 40,000 bonus. It's a great card from what I hear. And if you've had 11 years of good history, then you would get approved.
the chase sapphire preferred card is an awesome card. there is a $95 annual fee (waived the first year) for the card though. also, if you are able to switch to the sapphire ask if it'll be a visa signature card. loads of perks with those signature cards at chase.