I called Chevron last Saturday to see if they would pull a soft or hard inquiry if I asked for a CLI. The weekend Credit Analyst said it would be a soft pull but 1 point hit on my CR. What? That is not possible so I wasted a phone call but did not ask for a CLI.
Since their Analysts do not know, I am sure the FICO Forum group would know.
Is a CLI request hitting the Luv button on the Chevron gas web home page as Soft or Hard and which CB do you think they hit?
For me the Chevron luv button has been neither hard nor soft. I have not gotten any Luv but I assume they base it off my last AR pull since I cannot associate NEW pulls with clicking the luv button. In my case, click Luv button, instant no Luv. Letter a week later. No soft or hard pull I can detect on my CR's.
My assessment. No harm in clicking the button. Personally, no benefit either, but didn't hurt to try.
I believe it's internal data only. The reason I think this is that I've gotten CLI's numerous times on my Texaco/Chevron card (same thing with Sam's Club, which is also GE Money Bank) and I've also been turned down, but each time the decision takes less than 2 seconds.
There's no way they could pull a credit report and analyze it, even in an automated manner, with only 1 or 2 seconds (literally) between Luv-Button-Click and response with answer.
I just got turned down for one, and they send a letter in the mail and it's usually something like, "Not enough experience at current credit level." My husband got a letter that said four months are needed at the current level before another CLI can be given out. I think once a letter also said that I had too much usage of my credit limit.
Anyway, the reasons seem to be based on their account data only, and obviously it's all autmoated (it runs through an if-then scenario within about a fraction of a second to have an answer for you, therefore must be internal only.) I've never seen anything on my credit reports after these, although I don't monitor "soft pull" activities. I'd definitely notice if there were "hard pulls" and there have been none.
You are right I did it on-line and it took only a nano-second to give me another $200 so fast in fact I wasn't sure the screen changed.
I did not want to waste an inquiry but after reading the lessons learned here, I pulled the trigger. I am clawing for every FICO point and CLI.
Thanks to all for their input.