Citibank soft pulls

[LesWH]

It seems as though Citibank is doing a soft pull on my experian report at least once a week. I wonder why? I have citi Aadvantage Amex, Home Depot, and Sears card, so initially I thought it was just them checking my report. Once a week is a bit much, don't you think?

[beb86]

Sometimes the use that to review your account or send out pre-approval offers 

[LesWH]

I have never used the sears card, home depot only once for 100 bucks then pif, citi Amex only once for 500 then pif. Maybe they want to see why I haven't used their cards much. Guess I should use them more!

[RonDawg]

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@LesWH wrote:

It seems as though Citibank is doing a soft pull on my experian report at least once a week. I wonder why? I have citi Aadvantage Amex, Home Depot, and Sears card, so initially I thought it was just them checking my report. Once a week is a bit much, don't you think?

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Funny thing is Citi soft pulled me on one of my department store credit cards and then not even 10 days later they closed the account.   The place where I got the card from discontinued the program.   Same thing happened with my Target Red Card, they did a soft pull and then closed my account due to inactivity.

[bettercreditguy1]

Like anything, it costs them money just to track an account. (Computer processing/storage time, statements, computer memory, etc.) It is no different than you tracking countless phone numbers in your telephone, just a much larger data base of customers to track.

[LesWH]

Now I know why the soft pulls. Citibank sent me an offer for the Diamond preferred, which I am going to graciously decline!

[MrAnonymous]

I've noticed all of the issuers to my cards softing me pretty regularly. Citi and Chase do it the most.