I dunno, but there's a whole lot of ink in the press being dedicated to stories that Macy's is about to fall victim to a leveraged buyout.
Read a post "elsewhere" from someone who got a call from Macy's outta the blue they were upping the CL from $100 to $1500, and all without the cardholder ever asking.
According to financeglobe, a Macy's store card is tougher to get than a Target Visa.
If Macy's is really desperate, perhaps one of their strategies is to gamble that passing out a bunch of CLs to it's cardholders will boost sales and stave off a buyout.
If you've been thinking about a Macy's CC, perhaps now is the time to strike. If Macy's did fall to a buyout, it's likely it would take years, and even then it's likely the CC would remain in whatever form the store ended up taking. Still a positive TL you could acquire and benefit from for a time, at least.
If you're thinking about applying for ANY CC, it probably wouldn't hurt to look up the CCC on google finance. If the CCC is hurting or struggling financially--not just a buyout, sales down, profits not meeting target, etc.--they might be more lax in their approval standards at that time.
Disclaimer: I'm a software engineer computer geek. I'm not a financial guru, and I'm just reading the news stories and perhaps seeing a connection between seemingly disconnected events.