@Anonymous wrote:
Interesting feedback thus far. It seems there are a few options out there already. I don't really understand the "too much work" comments though? I don't get what the "work" is? I just find that the majority of CB cards out there always seem to have something that I don't need. Like restaurants for example. I eat out once or twice a year, TOPS. So when I see a restaurant category to me that's worthless and it would just be nice if the card could be tailored to what I specifically want. I also think that people would like to know that their card is customized precisely to what matters most to them.
Tbe small amount of work is signing up every quarter, which seems to be the norm for cards with potentially revolving categories. Then, for those with many cards, the work is remembering to use that card with the appropriate categories.
I think that in general what you suggest (and the cards that approximate it) may fall into a gap: those peoplr that care sufficiently about rewards will want to maximize rewards using several cards, potentially making the custom card unprofitable for the issuer by only using it in the enhanced reward categories, And those that don't care (perhaps because spend is relatively small anyway) just want to use one or two cards for everything and can't be bothered to choose categories.
