Reply
Valued Contributor
Posts: 1,583
Registered: ‎01-23-2013
0

Credit card names and descriptions: Where will it all end?

[ Edited ]

Today somebody mentioned the newish "Prestige World Elite Mastercard." Which made me laugh.

 

I mean, nothing against the card (which really does seem to be as hoity-toity as its name implies). But "Prestige Elite"? Pardon me, I repeat myself.

 

For the last few decades, there's been a "description creep" of cards each trying to be more "elite" than the other one. First, there was the Amex Gold Card. And when other card marketers discovered that customers thought they were hot stuff for carrying that around, all of a sudden, "gold cards" were being marketed to every Joe Sixpack in America. So then we got platinum and palladium and then those hotty-totty black cards with the kabillion dollar annual fees so the upper crust could go on distinguishing themselves from us peasants. And now, naturally, we're getting black cards marketed to more ordinary Joes. And currently metal cards are winning the fancy card race -- which is pretty funny because the first charge card my mother had back in the 1950s was metal. Back then, plastic ones were a big advance, so we're coming full circle. And now the uppers are moving to embedding diamond chips and edging their cards with real gold. Seriously.

 

And those names! Prestige and Elite and Premier and Ultra and Centurion and Ultima and Infinite and Chairman's and Stratus White and Diamond and Royale and Accolades! Where will it all end?

 

Don't get me wrong, I think it's great fun http://www.billshrink.com/blog/9897/25-weirdest-funniest-coolest-credit-card-designs/

 

But where will the effort for cards to out-prestige each other end? When we have a Global Elite Ultimate Ad Astra Infinitum I'm-Richer-than-Thou and I can prove it because my card's made out of a 5,000-ounce gold bar and I'll club you over the head with it if you aren't sufficiently impressed card?

 

 

 

 

 

Contributor
Posts: 94
Registered: ‎01-02-2013
0

Re: Credit card names and descriptions: Where will it all end?

The 11th card is awesome.
........???................659 (FICO)................659 (TU08) ........
Valued Contributor
Posts: 1,583
Registered: ‎01-23-2013
0

Re: Credit card names and descriptions: Where will it all end?

Yeah ... Ceiling Cat. Amen.

Valued Contributor
Posts: 1,936
Registered: ‎03-30-2012
0

Re: Credit card names and descriptions: Where will it all end?

I just want a card with an lolcat on it...

Scores 1/12/2014: TU FICO: 660 | EQ FICO: 665 | EX AMEX FICO: TBD

In my new wallet: American Express Green EMV: PSL $2000 | BankAmericard Cash Rewards Visa EMV: $2500 | BarclayCard Rewards Average: $2000 | Travelocity Rewards AMEX: $1050 | Discover IT: $1500 | Amazon Rewards Visa: $1500 | Chase Freedom: $1500 | Sportsman's Guide Visa: $3000 | Capital One QuicksilverOne MasterCard: $1600 | Target: $700 | J.Crew $9950
Valued Contributor
Posts: 1,954
Registered: ‎01-24-2012
0

Re: Credit card names and descriptions: Where will it all end?

Well the real name of the card is just "Citi Prestige". The World Elite part is because it is on the Mastercard network. Anyway, I really am not into the names and everything, but there has to be a way to distinguish the different teirs of cards. Citi has three cards with Thank You in the name, and Preferred and Premier sound better than Level 2 and Level 3.

 

I think it's just issuers want to try something different to get more customers. If there were two houses for sale (same price) and one had a nice garden, drive, stone walls, brilliant interior, and the other was just a plain house with nothing extra, more people would probably go for the one with the added things.

 

I am not a fan of metal cards, or unembossed cards with the information on the back. Really the only thing I care about when considering a credit card, is how much cashback it will earn me.

 

Sport Utility Vehicle names are the same. The always have names like Expedition, Excursion, Navigator, things that represent big nature things or something tough. You will probably never hear of a Lincoln Daisy.

Valued Contributor
Posts: 1,583
Registered: ‎01-23-2013
0

Re: Credit card names and descriptions: Where will it all end?

[ Edited ]

navigatethis12 wrote:
Sport Utility Vehicle names are the same. The always have names like Expedition, Excursion, Navigator, things that represent big nature things or something tough. You will probably never hear of a Lincoln Daisy.

:smileylol: Well, that's true for sure. And most of those Excursions and Expeditions are being driven around by people who would panic if they ever ended up on a muddy side-road.

 

I know the whole naming thing is nothing new. And that it's not just in credit cards. (How many ugly rows of look-alike houses originally had names like "Winchester Green" or "Cherryblossom Hill"?) I still think it's being taken to some pretty silly extremes and it's fun speculating about how much farther the "prestige" naming can go.

 

If I were marketing a card that's part of the World Elite network I don't think I'd name it something that's such a close synonym: prestige-elite. Or maybe I'd go whole hog and call it the Global Prestige World Elite Galaxy Top Hat Intergalactic Puttin-on-the-Ritz card. :-)

 

Senior Contributor
Posts: 4,672
Registered: ‎12-11-2011
0

Re: Credit card names and descriptions: Where will it all end?

Navigatethis beat me to it, but "world elite" is all mastercard.
;
Valued Contributor
Posts: 1,583
Registered: ‎01-23-2013
0

Re: Credit card names and descriptions: Where will it all end?

Sure. But when Citi chose the name "Prestige" to go with it, they were being redundant. And also following a long, ongoing trend of coming up with more prepostrously "elite" names for cards.

Senior Contributor
Posts: 4,672
Registered: ‎12-11-2011
0

Re: Credit card names and descriptions: Where will it all end?

Chances are it is called prestige to fit into their line up. Thank you, preferred, and premier.
;
Valued Contributor
Posts: 3,099
Registered: ‎10-02-2012
0

Re: Credit card names and descriptions: Where will it all end?

Crap1 Cardbuilder.JPG

Too many INQs & low AAoA so I'm off to tend the Garden.     Age:23    


     $17k       $8.5K          Closed          $19k      $6.5k        $24.2k        Closed         $5k       Closed     $8.5k        Closed      @2.49%
Advertiser Disclosure: The listings that appear on myFICO are from companies from which myFICO receives compensation, which may impact how and where products appear on myFICO (including, for example, the order in which they appear). myFICO does not review or include all companies or all available products.

Copyright ©2001-2015 Fair Isaac Corporation. All rights reserved.   | Terms of Use | Privacy Policy | Sitemap

IMPORTANT INFORMATION: All FICO® Score products made available on myFICO.com include a FICO® Score 8, along with additional FICO® Score versions. Your lender or insurer may use a different FICO® Score than the versions you receive from myFICO, or another type of credit score altogether. Learn more

FICO, myFICO, Score Watch, The score lenders use, and The Score That Matters are trademarks or registered trademarks of Fair Isaac Corporation. Equifax Credit Report is a trademark of Equifax, Inc. and its affiliated companies. Many factors affect your FICO Score and the interest rates you may receive. Fair Isaac is not a credit repair organization as defined under federal or state law, including the Credit Repair Organizations Act. Fair Isaac does not provide "credit repair" services or advice or assistance regarding "rebuilding" or "improving" your credit record, credit history or credit rating. FTC's website on credit.