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To my knowledge, they can afford these cashback bonuses:
1) They make a lot of profit off of merchant fees
2) Credit card fees (APR, Cash Advance fees, etc)
2) Partnerships with other companies
3) Budget for Marketing/Retention
The cashback bonus is a psychologic marketing strategy. "Free money" will always entice a person's interest, but it also indirectly encourages them to spend more money.
@enharu wrote:why not redeem it as cashback (such as a check), and put it into a savings?
nevertheless it's always a good thing to set aside money for emergencies.
Its easier to spend if its in my savings account, at least for me. Keeping it in the cashback "accounts" makes me not want to spend it. Sort of like "out of sight, out of mind"
I plan on saving my cashback as well. Figured it's extra money that I am not reliying for my everyday expenses on so what not save it for a rainy day? Am deciding what savings account to put it in Barclay's versus Ally's, but I like the idea of free money getting interest (even if it is only .85%)
Does anyone know if credit card issuers have the right to devalue unredeemed cash back? I know they do with reward "points", and I've noticed that cash back is often in the form of points until you reedem the points for actual statement credit.
@MovingForward_2012 wrote:
But as long as they don't expire, they shouldn't be devalued.
Can you elaborate on this? There are plenty of point systems that don't let points expire but devalue them from time to time.
@enharu wrote:why not redeem it as cashback (such as a check), and put it into a savings?
nevertheless it's always a good thing to set aside money for emergencies.
I really like that idea! Thats what i plan to do with my rewards that i earn from my Discover IT and Chase Freedom cards. Thanks!