Count me in as one who rarely uses the card. Similar to my Wal/Disc upgrade, I guess they are trying to entice me. 
@aaronj91 wrote:Is this only for really active users?
I have JCP card for almost 4 years. But I've only spent $170 this year total
That's what I'm trying to figure out, aaron.
In the past, it was people whose accounts were about to close out for inactivity that they decided to send them all Mastercards in hopes they'd use it again.
Lexie above reports not using it very often (a few swipes, if that, a year). On another forum I read somebody who claims to not use the card often, but when they do they spend a good chunk considering they were at the Platinum level (>$1k spend a year).
I've had the card since July 2010 and have consistently been Platinum ever since; I was not offered an upgrade to Mastercard. I've been using the card less frequently this year because I no longer work for them. However, I am finishing up a 0% offer so it's possible that disqualified me from the upgrade during their decision-making process. Likely didn't want to mess with that 
But who knows! Will be interesting to see if they'll continue with upgrades to compete with Macy's, or if it'll disappear for a few years again.
@TatorTodd wrote:
@dccordell wrote:Is it normal for the old card (the "store" card) to show as CLOSED and a new TL (with brand new open date) listed on my credit report?
That sure did put a dent in my AAoA, and therefore my score by about 20 points! Oh well... seems unfair, but I guess I would have taken it anyways. My CL got bumped from $3900 to $7k! Couldn't believe it...
This happend to me, i posted about it. I called them and they said its an accident, but to fix it, you must file a complaint and fax them in your actual credit report proving it is showing up as a new tradeline, and automaticaly closing the old one
Same thing happened to me did they tell you what fax number to fax the credit report , also would you file a complaint right on jcpenny website customer contact link thanks for any information if I could get this mastercard account not showing up as new that would be a good thing......
Starting Score: EQ 546 TU 566
@TatorTodd wrote:
@dccordell wrote:Is it normal for the old card (the "store" card) to show as CLOSED and a new TL (with brand new open date) listed on my credit report?
That sure did put a dent in my AAoA, and therefore my score by about 20 points! Oh well... seems unfair, but I guess I would have taken it anyways. My CL got bumped from $3900 to $7k! Couldn't believe it...
This happend to me, i posted about it. I called them and they said its an accident, but to fix it, you must file a complaint and fax them in your actual credit report proving it is showing up as a new tradeline, and automaticaly closing the old one
Please update us if your TL info was corrected and the fax number you were provided.
