New Target Card EMV Cards will be Here in 2015!!!

[nyancat]

The cards depicted are not EMV cards, or standards-compliant smart cards at all. Look at the contact pad design - C5 isn't connected to the centre, there's no ground (C5) space between C1/C5 (doesn't matter) and C3/C7 (matters a lot). And C2/C6 are split in half into two smaller contacts. The card design would be prone to shorting out, and not making contact correctly...

Of course, I'm joking - OBVIOUSLY that's not how the real card is going to look, just pointing out Target hired a graphic designer who doesn't actually know what a smart card even needs to look like to work.

Chase has done the same, they have depictions of cards where the chip is grossly miniaturised.

[SunriseEarth]

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@nyancat wrote:

The cards depicted are not EMV cards, or standards-compliant smart cards at all. Look at the contact pad design - C5 isn't connected to the centre, there's no ground (C5) space between C1/C5 (doesn't matter) and C3/C7 (matters a lot). And C2/C6 are split in half into two smaller contacts. The card design would be prone to shorting out, and not making contact correctly...

Of course, I'm joking - OBVIOUSLY that's not how the real card is going to look, just pointing out Target hired a graphic designer who doesn't actually know what a smart card even needs to look like to work.

Chase has done the same, they have depictions of cards where the chip is grossly miniaturised.

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Someone has a chip(-and-pin) on their shoulders!   LOL...j/k

[Ron1]

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@nyancat wrote:

The cards depicted are not EMV cards, or standards-compliant smart cards at all. Look at the contact pad design - C5 isn't connected to the centre, there's no ground (C5) space between C1/C5 (doesn't matter) and C3/C7 (matters a lot). And C2/C6 are split in half into two smaller contacts. The card design would be prone to shorting out, and not making contact correctly...

Of course, I'm joking - OBVIOUSLY that's not how the real card is going to look, just pointing out Target hired a graphic designer who doesn't actually know what a smart card even needs to look like to work.

Chase has done the same, they have depictions of cards where the chip is grossly miniaturised.

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Those are proto-type cards. It might be different when they come out.

Ron.

[DaveSignal]

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@nyancat wrote:

The cards depicted are not EMV cards, or standards-compliant smart cards at all. Look at the contact pad design - C5 isn't connected to the centre, there's no ground (C5) space between C1/C5 (doesn't matter) and C3/C7 (matters a lot). And C2/C6 are split in half into two smaller contacts. The card design would be prone to shorting out, and not making contact correctly...

Of course, I'm joking - OBVIOUSLY that's not how the real card is going to look, just pointing out Target hired a graphic designer who doesn't actually know what a smart card even needs to look like to work.

Chase has done the same, they have depictions of cards where the chip is grossly miniaturised.

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I have an EMV chip + pin ATM card that looks almost exactly like the depiction.  The contact on my BoA visa also looks exactly the same... same size,, similar contacts, everything.The chip is a slightly larger size on my other EMV cards and on the chip that is embedded in my work ID, but its in the right location to function.

ETA:  looking again, i see what you mean... that center section of the chip is not right.  I am surprised you are making a big deal about this though...  the article the Ron linked says that it is a chip+pin mastercard that Target has dedicated to for 2015.  This is great news.

[nyancat]

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@SunriseEarth wrote:

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@nyancat wrote:

The cards depicted are not EMV cards, or standards-compliant smart cards at all. Look at the contact pad design - C5 isn't connected to the centre, there's no ground (C5) space between C1/C5 (doesn't matter) and C3/C7 (matters a lot). And C2/C6 are split in half into two smaller contacts. The card design would be prone to shorting out, and not making contact correctly...

Of course, I'm joking - OBVIOUSLY that's not how the real card is going to look, just pointing out Target hired a graphic designer who doesn't actually know what a smart card even needs to look like to work.

Chase has done the same, they have depictions of cards where the chip is grossly miniaturised.

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Someone has a chip(-and-pin) on their shoulders!   LOL...j/k

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LOL, one person understood I was 99% joking around. Only one. In all seriousness, though, the depictions of cards with incorrect chips is funny to me. Chase is the worst... the chip is totally out of proportion on their stock images.

[SunriseEarth]

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@nyancat wrote:

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@SunriseEarth wrote:

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@nyancat wrote:

The cards depicted are not EMV cards, or standards-compliant smart cards at all. Look at the contact pad design - C5 isn't connected to the centre, there's no ground (C5) space between C1/C5 (doesn't matter) and C3/C7 (matters a lot). And C2/C6 are split in half into two smaller contacts. The card design would be prone to shorting out, and not making contact correctly...

Of course, I'm joking - OBVIOUSLY that's not how the real card is going to look, just pointing out Target hired a graphic designer who doesn't actually know what a smart card even needs to look like to work.

Chase has done the same, they have depictions of cards where the chip is grossly miniaturised.

---

Someone has a chip(-and-pin) on their shoulders!   LOL...j/k

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LOL, one person understood I was 99% joking around. Only one. In all seriousness, though, the depictions of cards with incorrect chips is funny to me. Chase is the worst... the chip is totally out of proportion on their stock images.

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I'm just special.   LOL.

And, yes, artist renderings frequently look disproportionate, in the same vein that food in commercials looks better than the food you actually get at a restaurant.  I'm not sure why they think a small, misplaced chip is more aestetically pleasing, however. 

[trumpet-205]

At least there are some merchants eager to adopt EMV.

If only Target allows CLI request, that would be perfect.

[longtimelurker]

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@trumpet-205 wrote:

At least there are some merchants eager to adopt EMV.

If only Target allows CLI request, that would be perfect.

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Yes, but as others have said, it's not EMV that is important, it's the fact they are pushing chip&pin.

Re the design:  I just found the whole concept of "prototype" amusing.  The card is a certain size and the chip has to be in a predetermined place.   There is little to prototype, chip&pin is well established.   So it's basically, a picture of the design

[trumpet-205]

Unless US works out how to implement EMV on debit card, we will not see chip and PIN becoming de facto standard.

I definitely believe chip and PIN is the way to go, and Target deserves a praise on this.