OMG this card looks perfect. Am I reading correctly that you have to buy the $20 REI lifetime membership before you apply for the card? I would apply right now except I've gotten 3 cards in the past week and a half and I'm thinking if I go overboard I'll scare AMEX into a FR on me.
From what I can tell you get 5% back on all purchases from REI and then at the end of the year you get 10% of your annual purchases back. So basically 15% cash back on REI purchases? That's nuts.
Lol I need this card. I'm about 45 minutes from OBED for those of you who climb and 20 minutes from countless backpacking, hiking etc.