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Stupid question, but what is " luv button?"

Frequent Contributor

Stupid question, but what is " luv button?"

I keep seeing this in pists about getting credit line increases and have no idea what it eans. Thanks.

Message 1 of 13
12 REPLIES
Valued Contributor

Re: Stupid question, but what is " luv button?"

It's the button you press to request a CLI online.

TU FICO: 800 (2/1/14) | CK Score: 802 (2/1/14) | CS Score: 805 (2/1/14)

J.P. Morgan Palladium ($250k) | AmEx Platinum (NPSL) | AmEx SPG Personal/Business ($50k/$50k) | Citi Executive AAdvantage WEMC ($50k) | Citi Dividend WEMC ($50k) | Chase Sapphire Preferred VS ($50k) | Chase Ink Bold WEMC ($50k Flex) | Chase Ink Plus WEMC ($25k) | Chase Freedom VS ($25k) | Chase Freedom WMC ($25k) | Chase MileagePlus Explorer ($25k) | Chase Southwest RR Plus Business/Personal ($15k/$15k) | Barclays US Airways ($25k) | Barclays Hawaiian Airlines ($25k) | BofA Alaska Airlines ($10k) | Lexus Financial Services ($30k) | Mercedes-Benz Financial Services ($50k)
Message 2 of 13
Regular Contributor

Re: Stupid question, but what is " luv button?"

+1 credit limit increase button found on your cards website.
__
Freedom, Sapphire, Slate - HHonors, PRG, BCE - Cap1 Platinum - Discover IT - Tiffany & Co - Jared - Best Buy Citi -
Message 3 of 13
Valued Member

Re: Stupid question, but what is " luv button?"

Its a button on most of the CC website that says "request credit limit increase." Sometimes they just up ur limit by pressing it. Everyone calls it the "luv button".

Jumped out the Garden! But I'm running back with Roses!



Message 4 of 13
Frequent Contributor

Re: Stupid question, but what is " luv button?"

oh ok,that makes sense. Thanks! Smiley Happy

Message 5 of 13
Established Member

Re: Stupid question, but what is " luv button?"

If all you do to get your CLI is press a luv button, is it only ever going to be a SP?


Gardening until at least 12.16.13
Message 6 of 13
Regular Contributor

Re: Stupid question, but what is " luv button?"

Keyjibo, depends on your CCC. My Best Buy store card was a SP luv, Amex is SP luv.
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Freedom, Sapphire, Slate - HHonors, PRG, BCE - Cap1 Platinum - Discover IT - Tiffany & Co - Jared - Best Buy Citi -
Message 7 of 13
Super Contributor

Re: Stupid question, but what is " luv button?"


Kwyjibo wrote:

If all you do to get your CLI is press a luv button, is it only ever going to be a SP?


In many  cases you will be asked a few questions, mainly salary, housing costs and perhaps what limit you are looking for.    Then, whether it is a HP or SP depends on the issuer.  In some cases, if they have done a recent SP as part of account watching, they may use that.  Others will do a HP anyway.  Some, like Citi, tell you afterwards if a pull wasn't done, but of course that's not all that useful for planning.

Message 8 of 13
Frequent Contributor

Re: Stupid question, but what is " luv button?"


Kwyjibo wrote:

If all you do to get your CLI is press a luv button, is it only ever going to be a SP?


Not always, my BofA & Barclay's are HP 99% of the time. Best to call if you aren't sure. 

Start: Nov'12 EQ 699/EX 685/TU 696 / Current: April''14 EQ 715/EX 709/TU 709 * Goal 750+


Message 9 of 13
Valued Contributor

Re: Stupid question, but what is " luv button?"


QAMngrGirl wrote:

Kwyjibo wrote:

If all you do to get your CLI is press a luv button, is it only ever going to be a SP?


Not always, my BofA & Barclay's are HP 99% of the time. Best to call if you aren't sure. 


Citi and Chase are usually HP as well. AmEx is an exception in that they almost always SP for CLIs.

TU FICO: 800 (2/1/14) | CK Score: 802 (2/1/14) | CS Score: 805 (2/1/14)

J.P. Morgan Palladium ($250k) | AmEx Platinum (NPSL) | AmEx SPG Personal/Business ($50k/$50k) | Citi Executive AAdvantage WEMC ($50k) | Citi Dividend WEMC ($50k) | Chase Sapphire Preferred VS ($50k) | Chase Ink Bold WEMC ($50k Flex) | Chase Ink Plus WEMC ($25k) | Chase Freedom VS ($25k) | Chase Freedom WMC ($25k) | Chase MileagePlus Explorer ($25k) | Chase Southwest RR Plus Business/Personal ($15k/$15k) | Barclays US Airways ($25k) | Barclays Hawaiian Airlines ($25k) | BofA Alaska Airlines ($10k) | Lexus Financial Services ($30k) | Mercedes-Benz Financial Services ($50k)
Message 10 of 13