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Frequent Contributor
Mailak
Posts: 422
Registered: ‎04-26-2012
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Tidbits from American Express Technologies

I was at an American Express event yesterday and thought I'd share a couple of thing I heard/saw. They highlighted the fact that they know more about people than most other corporations because they were a network and card issuer. Interesting tidbits from the Big Data group within AMEX Technologies:

1) They are able to collect up to 400 pieces of data per transaction
2) Some merchants will in addition provide SKUs.
3) They will get things like destination for a swipe in a taxi

I got a look at some of their internal analytics applications:
4) AMEX customers' largest preferred restaurant type is "American." :-)
5) AMEX customers are big seafood eaters! :-)
6) One of their applications took in an AMEX card number and it immediately spit out classifications of spending patterns and guesses of interests: it was 2/3. One of them was just inaccurate. Neverthless, the others were accurate and it's amusing to see they were able to somehow put it together.

I got a kick out of it - thought I should post about it here!

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Valued Contributor
injustifiiable
Posts: 1,865
Registered: ‎03-30-2012
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Re: Tidbits from American Express Technologies

That is pretty interesting...one of the advantages of being both the issuer and the network....you can get all kinds of dirt on folks. lol

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tinuviel
Posts: 4,877
Registered: ‎11-02-2010
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Re: Tidbits from American Express Technologies

Thanks for sharing. I'm not surprised. Data mining is a big industry these days, and I'm not surprised that Amex is squeezing the last little piece of information that they possibly can out of a transaction. Hmmmm... I wonder if this means they know exactly what size and color t-shirt I bought from the museum gift shop during my recent trip to NY? :smileysurprised:


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john398
Posts: 3,521
Registered: ‎01-19-2009
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Re: Tidbits from American Express Technologies

Thanks for sharing, they must have a huge data center

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injustifiiable
Posts: 1,865
Registered: ‎03-30-2012
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Re: Tidbits from American Express Technologies


tinuviel wrote:

Thanks for sharing. I'm not surprised. Data mining is a big industry these days, and I'm not surprised that Amex is squeezing the last little piece of information that they possibly can out of a transaction. Hmmmm... I wonder if this means they know exactly what size and color t-shirt I bought from the museum gift shop during my recent trip to NY? :smileysurprised:


LOL Tinu...I wouldn't be surprised. AMEX bills already show things like Flight Information, how much your gas was per gallon and the quantity, and  how much of a tip you left at your favorite restaurant. This will happen one day, I bet. lol.

Scores 6/17/2014: TU FICO: 643 | EQ FICO: 675 | EX AMEX FICO: 666

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jsickz32
Posts: 1,987
Registered: ‎06-25-2012
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Re: Tidbits from American Express Technologies

Then they must know the name of the strip club and bar i go to! :smileysurprised:
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GoldenloveNY
Posts: 243
Registered: ‎02-29-2012
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Re: Tidbits from American Express Technologies

You mean to tell me that Amex knows exactly what I bought in a Adult store last night, every detail or even the name of the girl I like the most in a NYC strip club ? Holy crap...I feel so dirty and shameful....:/ I feel invaded...I hate myself...:/
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jsickz32
Posts: 1,987
Registered: ‎06-25-2012
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Re: Tidbits from American Express Technologies

Lol they must know about stripper dollars and kiana :smileytongue:
Amex BCE (2500) / Amex SPG (4000) / Amex GoldPR / Merrill+ Visa siggy (5000) / BofA Amex (6000) / Bofa cash rewards (5000) / BofA Privileges Cash Rewards (5000) / Citi Forward (4400) / Citi DP (2000) / Chase Freedom (4000) / Chase CSP (5000) / Chase Hyatt (5000) / Discover IT (1700) / FNBO AMEX (3600) / NFCU cashRewards Visa signature (15000) / NFCU Flagship Visa signature (12500) / NFCU Navcheck (5000) / Nordstrom (500) / MetroCU Visa Elite (5000) / Walmart (4500) / Kays Jewerels (6600) / Kohls (300) / Macys Platinum (2500) / DCU platinum Visa (17500) / Citizens bank cash back (1100) / Bill Me Later (1631) / PayPal Smart connect (2200) / BestBuy store card (2000)
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BearOSO
Posts: 96
Registered: ‎10-03-2012
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Re: Tidbits from American Express Technologies

Not surprised but interesting to read! Like Google, not sure if it is a good or bad thing :smileysad:


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Mailak
Posts: 422
Registered: ‎04-26-2012
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Re: Tidbits from American Express Technologies


GoldenloveNY wrote:
You mean to tell me that Amex knows exactly what I bought in a Adult store last night, every detail or even the name of the girl I like the most in a NYC strip club ? Holy crap...I feel so dirty and shameful....:/ I feel invaded...I hate myself...:/

 

I know, right?

 

The guy saw somewhat astonished face when he said some merchants now provide SKUs. I didn't expect them to have an itemized list of what I was buying. I very  apprehensively put in my number into their application (with others telling me later that they were holding their breath)... who knows what would have come up... but I had to give it a try. Too good an opportunity to pass up!

PenFed Platinum Cash Rewards (19.5k), American Express Blue Cash Preferred (18k), Chase Sapphire Preferred (14k), Discover More (10k), Macy's (700).

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