You can go to the website and see the benefits, but it should have came in the package with your new card. Mine came with special packaging and a booklet. There are now 3 tiers, instead of two, with Forever being the top. In addition to the cardholder only events, there are some triple-point opportunities, special gifts, free shipping twice a year on online orders, optioin to participate in a panel for VIP shoppers, etc.