03-01-2013 04:02 PM - edited 03-01-2013 04:03 PM
Hope you guys enjoy this:
We've seen all those clever "Do you know me?" American Express ads ad nauseam. But who the heck is C.F. Frost, the other guy Amex features on the sample cards in its ads?
— Frank F., Dallas
Charles Frost--or Chuck, as we like to call him--is a real person. He was an account executive for the advertising firm of Ogilvy & Mather, which put together the original "Do you know me?" ads for American Express. Ogilvy and Amex thought it would be convenient to use Frost's name on the sample ads rather than some phony moniker, which would probably turn out to be the real name of some joker in Pocatello who would sue for privacy infringement. Luckily for Chuck, the number on the credit card was not his real American Express card number.
Mr. Frost later left Ogilvy & Mather to establish his own ad agency in Manhattan, but he remained on good terms with the folks at American Express. He was an honored guest at a party Amex threw to kick off the fund-raising effort for the restoration of the Statue of Liberty. He was featured in a "Do you know me?" skit during this event, and while it is probable that many of the attendees did in fact know him, he has remained pretty much a mystery to the world at large. We're happy to do our part to give him wider fame.
— Cecil Adams
03-01-2013 04:09 PM
Haha nice little fact!
03-01-2013 04:18 PM
I always wondered that myself......cool info!!
03-01-2013 05:22 PM - edited 03-01-2013 05:24 PM
For those of us on here old enough to remember....THAT was one of the best advertising campaigns...EVER!!!!
The "Do You Know Me" commercials ran in the mid-70s and used celebrities from that era, many that one may know by face or voice, but not by name (know who Mel Blanc is/was?). Those commercials were what led me to get my very first AMEX card...in 1976. As a foolish younger lad, I let that card lapse for disuse, wish I had known then what I know now!!
Thansk for the trip down memory lane !
myFICO is the consumer division of FICO. Since its introduction 20 years ago, the FICO® Score has become a global standard for measuring credit risk in the banking, mortgage, credit card, auto and retail industries. 90 of the top 100 largest U.S. financial institutions use the FICO Score to make consumer credit decisions.>> About myFICO