Reply
Regular Contributor
Johnny_Favorite
Posts: 266
Registered: ‎09-05-2012

Who is C F Frost on Amex Card Literature

[ Edited ]

Hope you guys enjoy this:

 

Dear Cecil:

 

We've seen all those clever "Do you know me?" American Express ads ad nauseam. But who the heck is C.F. Frost, the other guy Amex features on the sample cards in its ads?

 

Cecil replies:

 

Charles Frost--or Chuck, as we like to call him--is a real person. He was an account executive for the advertising firm of Ogilvy & Mather, which put together the original "Do you know me?" ads for American Express. Ogilvy and Amex thought it would be convenient to use Frost's name on the sample ads rather than some phony moniker, which would probably turn out to be the real name of some joker in Pocatello who would sue for privacy infringement. Luckily for Chuck, the number on the credit card was not his real American Express card number.

 

Mr. Frost later left Ogilvy & Mather to establish his own ad agency in Manhattan, but he remained on good terms with the folks at American Express. He was an honored guest at a party Amex threw to kick off the fund-raising effort for the restoration of the Statue of Liberty. He was featured in a "Do you know me?" skit during this event, and while it is probable that many of the attendees did in fact know him, he has remained pretty much a mystery to the world at large. We're happy to do our part to give him wider fame.

 




Contributor
Bobert22
Posts: 236
Registered: ‎01-20-2013

Re: Who is C F Frost on Amex Card Literature

Haha nice little fact! 

Capital One 2006--$5,000 ||| AMEX Macy's 2008--$2,300 ||| Kohl's 2009-- $1,000 ||| JCP 2010-- $1,000 ||| Walmart Discover 2010-- $5,000 ||| Sears 2011 -- $3,600 ||| Sears 2011 -- $3,500 ||| Chase Freedom 2012--$7,500 ||| Discover IT 2013 -- $4,000
||| Chase Sapphire Preferred 2013 -- $10,000

SCORES: EQ FICO: 787, EX FAKO: 801, TU FICO: 790 (Lender Pull)
Mega Contributor
LS2982
Posts: 15,434
Registered: ‎04-09-2011

Re: Who is C F Frost on Amex Card Literature

I always wondered that myself......cool info!!




Silver Spade Garden Club Member - Last App 12/16/13 - Looking for a clean slate NO INQ's / Diamond Inspired!
Starting Score:
EX (PLUS) 583 EQ FICO 565 TU FICO 590 3/15/2011 / Goal Scores: 720
Current Score: EX FICO (PSECU) 671 (myFICO) N/A / EQ FICO 679 / TU08 FICO 678 / TU VS 706 3/6/2014
Valued Contributor
Burned2manybridgesB4
Posts: 1,406
Registered: ‎03-15-2012

Re: Who is C F Frost on Amex Card Literature

:smileyvery-happy:I always thought C.F. Frost was one of those lucky sob's that had every amex card.


Valued Contributor
thom02099
Posts: 1,317
Registered: ‎08-30-2011

Re: Who is C F Frost on Amex Card Literature

[ Edited ]

For those of us on here old enough to remember....THAT was one of the best advertising campaigns...EVER!!!!  :smileytongue:

 

The "Do You Know Me" commercials ran in the mid-70s and used celebrities from that era, many that one may know by face or voice, but not by name (know who Mel Blanc is/was?).  Those commercials were what led me to get my very first AMEX card...in 1976.  As a foolish younger lad, I let that card lapse for disuse, wish I had known then what I know now!!

 

Thansk for the trip down memory lane !

AMEX Gold NPSL / AMEX Zync NPSL / AMEX Blue Cash Preferred $14K / Bank of America Cash Rewards Signature Visa $15K / Merrill Lynch Plus Signature Visa $15K / Wells Fargo Propel 365 $15K / Chase Sapphire Preferred Signature Visa $10K / J P Morgan Select Signature Visa $10K / Chase Slate Visa $6K / CITI Diamond Preferred MasterCard $13.2K / Discover IT $10.5K / IberiaBank Select Visa $8K / 1st Command Bank Platinum Visa $7.5K // Home Depot $9.7K / Lowes $10K

EX = 768 EQ = 828 TU = 834 - June/2014

myFICO is the consumer division of FICO. Since its introduction 20 years ago, the FICO® Score has become a global standard for measuring credit risk in the banking, mortgage, credit card, auto and retail industries. 90 of the top 100 largest U.S. financial institutions use the FICO Score to make consumer credit decisions.

>> About myFICO
FICO Score - The Score that matters
Fair Isaac Corporation is a BBB Accredited Financial Service in San Rafael, CA
FOLLOW US Social Media Facebook Twitter Pinterest Google+