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All the cool kids are doing it.
Also, a lot of us like to maximize credit card rewards.
I dont want too many, I didnt really think over most of my card apps until now. I am thinking of closing my slate...
There are several different motivations.
1) As Commandolam says, all the cool kids are doing it, and you wouldn't want to be uncool would you?
2) Genuine need for lots of credit (I suspect that is rare)
3) Utilization: Adding CLs reducing utilization for a given balance, increasing score. Much cited here, but in most cases far in excess of what is needed for this purpose.
4) Sign up bonuses. These can be worth quite a lot
5) Rewards maximization. Lots of different cards allows you to get maximum rewards on each kind of purchase. True, but diminishing returns as you add more and more cards, as the niche for the latest card becomes small.
6) Portfolio renewal. At the beginning people get what cards they can. As scores/credit history improves, better cards become available. Many people still keep most of their old ones, which makes the number look large, whereas only a small set are actively used.
7) Because the voices told me to.
Speaking strictly for myself, partially it is utilization strategy. Partially it is the pride in being able to do it after years of having horrible credit. ANd I have taken advantage of the rewards, also.
To be honest, I had no expectation of getting Amex...I am wicked excited to have gotten back in their good graces. I was preapproved for Discover so felt I had little to lose, and since Barclays pulls TU 90% of the time and I had no pulls on TU, I figured now was as good a time as any.
I've apped 5 for 5 this year, with 4 of those needing call ins (2 definitive recons). Prior to that, I had not apped in several years and likely won't again for a good long while.
@bs6054 wrote:There are several different motivations.
1) As Commandolam says, all the cool kids are doing it, and you wouldn't want to be uncool would you?
I should just be clear that there is cool and cool. Cool kids get lots of cool cards, maybe flash them a little, but that is all. Wannabe cools have conversations like: "So this card gets me 2% off anything at Sears, whereas this one is 4% at a drug store. I used to use this one there for the miles but....." This is not cool. At all. Thank you for your attention to this Public Service Announcement.
3-4 cards are plenty.
I have 4 credit cards, and 1 business credit card.
Starting my rebuild!