Why is Citi Diamond Preferred so sought after?

[SwiftTone]

So I see many people want this card. Other than the aesthetics of the card, the slightly lower interest rate, the concierge service and the intro promo, I don't see much going for this card. If it had rewards, I would understand but it doesn't.

So what gives? What am I missing here??

[Sparkz1920]

My mom has it because she was pre approved. She doesn't know much about card benefits. She just liked her us airways card for miles alot. I'm going to see if I can PC her to the Forwsrd because of the points

She doesn't really like credit though. I'm trying to teach her that she can be rewarded for good credit

[Sparkz1920]

And by the by....it isn't that great IMO

I want the forward so bad. I have the American Airlines

[TNTransplant]

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@SwiftTone wrote:

So I see many people want this card. Other than the aesthetics of the card, the slightly lower interest rate, the concierge service and the intro promo, I don't see much going for this card. If it had rewards, I would understand but it doesn't.

So what gives? What am I missing here??

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For me, the primary appeal is the ongoing 0% BT offers that I receive.  As I continue to work on paying down my revolving debt, this card has been invaluable to me.  I now have other rewards cards that are "better," but for me this card has a definite purpose.  Also, Citi was one of the first prime lenders to give me credit when I started rebuilding my card portfolio, and I appreciate that.

And the fact that it is a cool-looking card is also a plus! 

[Sparkz1920]

I will say....the card does look cool 

i still have my Citi Secured lol....I think that helped me get the AAdvantage

[fedxboy]

I don't get why people say it's a cool looking card.   When you see the card online -- sure, it looks nice, but when you get the card in the mail -- it's all faded -- both the Citi and mastercard emblem  aren't as bright.

Other than that, it's a good card for balance transfers and purchases for 18 months at 0%.

[Razeus]

It's on my hit list for fall 2013.

[SwiftTone]

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@Razeus wrote:

It's on my hit list for fall 2013.

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So the point of this thread is why?

[trumpet-205]

Citi constantly offers 0% BT offer on all of its cards, not just Diamond Preferred.

[ccnewcc]

I don't get it either.  Diamond.  Meh.  I'll pass.