Why no "longer time" / greater $ sign on bonuses?

[longtimelurker]

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@newhis wrote:

I think Amex is testing this. Last year my DD got the BCE with 10% back with Amazon for 6 months. Now they offer 10% back on restaurants for 6 months.

Maybe this will be the next things for more cards, offer something extra for 6 months or more.

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That's a time-limited REWARD, not a spend period requirement (not particularly different from say 0% APR for 18 months)

Apart from the second year spend model, I'm not sure what is in it for issuers to extend past three months.   I'm sure some fraction get the card and don't quite meet the spend threshold, which saves issuers money

[Anonymous]

Good examples above everyone of some cards out there that offer 5-6 month bonuses or double bonuses over time.  I didn't know about any of those, but to me they seem like they'd be more appealing to many.  I do think that if the length of time is increased that the spend requirement should increase somewhat proportionately along with it so that people don't "forget" to use the card right out of the gate as someone mentioned on the previous page. 

[Anonymous]

I'd happily sign a 5 year contract on a CSR for 250k.