@Anonymous wrote:
Not a good mind set. Amex will be in trouble in 10 years if they don't make any changes. Millenials and younger people are less likely to adopt an Amex compared to previous generations.
I don't know... Amex has some truly great products. The green card just isn't one of them.
For cash back and travel rewards on everyday spending, the BCP and EDP are hard to beat. Even when combined with cards from other issuers, they offer good value. And Platinum is still the elitest of elite travel perks cards. And I see the Delta cards everywhere... then again I live in Georgia, so that's probably to be expected.
@MrDisco99 wrote:Green is the wallflower of the Amex product line.
Poor green...
Exactly. And the Green card, I feel, is it's signature card. When ever I see it, i think AmEx.
@wasCB14 wrote:
@K-in-Boston wrote:Those of us here are certainly in a minority of credit card holders so we think about cards quite differently than the general public. Amex does make periodic changes to the iconic card. My first charge card was "The American Express Card with Membership Rewards," which appealed to me for its MR program compared to the regular American Express Card. Fast forward to today and that variation of the card became the norm, was renamed the Green card and the old one that many of us grew up with silently disappeared. I don't have any numbers whatsoever to back me up, but in the wild I see as many Green cards as all other Amex revolving and charge cards combined. I think there is a huge population who "never leave home without it," that are willing to pay the modest AF, don't really understand and/or care about rewards, and are perfectly content to get 0.7 cpp when using Membership Rewards during their Amazon checkout. It's likely one of the most profitable segments of Amex's consumer market, so there's likely little need to make it competitive with other lenders' offerings.
Wow. My experience is totally different. I mostly see PRGs, Delta/Hilton cobrands, and Platinums. I rarely see a Green.
Agree, I've never seen a Green Card. Worked at a Dunkin for nearly 2 years. Never saw one.
@Anonymous wrote:
@wasCB14 wrote:
@K-in-Boston wrote:
@Anonymous wrote:Not a good mind set. Amex will be in trouble in 10 years if they don't make any changes. Millenials and younger people are less likely to adopt an Amex compared to previous generations.
( I am getting old. I hadn't even considered the fact that there was already a generation after Millennials.) I think Amex does offer a lot of innovative products that are more in-tune with the rewards and perks-seeking crowd. While it would be nice to see a revamping of the green charge card, I agree with wasCB14 that it's likely a very high margin card for them (the swipe fees are the same as Amex's best rewards cards after all) since the cardholder doesn't get a lot out of it.
As a millenial, I can't think of any time I've seen a peer use an Amex Green. If someone has an Amex, it's likely a travel cobrand or Platinum. Value definitely matters more than image.
As a Berkshire Hathaway shareholder (and therefore, indirectly, an Amex shareholder) it doesn't bother me that Green is a poor value, so long as anything I'm paying an AF for (Schwab Platinum and SPG) remains competitive.
Green hasn't been on the cutting edge for a long, long time. It really has become more of a fashion statement/identity thing than a great way to buy stuff. Amex can milk those who keep it, and compete for the savvier crowd by improving other cards.
As both a Berkshire. And an Amex stockholder I think both companies are doing well and will so in the future. If your only card is a green charge card and you only pay the annual fee you will be doing a lot better than most people who pay interest and carry balances, I like how people claim Millenials are so savy and there are so many of them with huge student loan balances and majors that will pay less than they if just learned a trade.
Why do you think Amex will do well?
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