I've been using Swiss Colony for about 5 years now. Started with $300 limit, now it's up to $1500. It does NOT report on any of my CRs. I believe this is store backed credit, not bank backed, so therefore they have no fees nor reason to report.
I wish they did report. I could use the CL and payment history.
11/14/07 TU 567 - EQ 561 - EX 577
11/29/07 TU ??? - EQ 573 - EX ???
12/10/07 TU ??? - EQ 579 - EX ??? - 60% util - OOPS!