whats "luv button"?

[stone]

read from this thread http://ficoforums.myfico.com/t5/Credit-Cards/BoA-CLI-success-soft-pull/td-p/1103376

consider CLI for my boa card, 4 statements out

[bichonmom]

The luv button refers to a link/button you click for a CLI. With some accts., it appears when you may be eligible for a CLI. With other accts., it's always there and it's hit or miss if you get a CLI.

[stone]

I just see a link called "Request a credit line increase" under Customer Service menu.

[Guava]

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@stone wrote:

I just see a link called "Request a credit line increase" under Customer Service menu.

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That's the proverbial "Luv button"  but I only consider it's a luv button if the increase was a soft pull

[SevenNEW]

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@Guava wrote:

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@stone wrote:

I just see a link called "Request a credit line increase" under Customer Service menu.

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That's the proverbial "Luv button"  but I only consider it's a luv button if the increase was a soft pull

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Then again, there are "Unluv buttons" like the one in the Cap 1 site, which will invariably say NO. (Unless you have one of their prime cards).

[lithium78]

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@stone wrote:

read from this thread http://ficoforums.myfico.com/t5/Credit-Cards/BoA-CLI-success-soft-pull/td-p/1103376

consider CLI for my boa card, 4 statements out

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I tried for a CLI for my BoA card after four statements.  They gave me a hard pull on EX.  BoA appears to almost always hard pull every time you request a CLI.  Just FYI.