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Honest Cheddar: Are Card Bonuses Doomed In 2018?

Frequent Contributor

Honest Cheddar: Are Card Bonuses Doomed In 2018?

https://honestcheddar.wordpress.com/2018/02/12/are-card-bonuses-doomed-in-2018/

 

Based on the insights here, 2018 might bring the end of lucrative SUB's.  The big question till now was whether or not cardholders would churn.  With attrition (churn) in double digits, we will probably witness a pullback in SUB's.




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