No credit card required
Browse credit cards from a variety of issuers to see if there's a better card for you.
http://www.usatoday.com/story/money/business/2014/04/29/target-mastercard-emv-partnership/8453783/
Quote from the article:
"The retailer's REDcard portfolio includes a Target-branded debit card, credit card, and a co-branded credit card with Visa that the company stopped issuing in 2010. All three will be reissued with MasterCard's chip-and-pin technology.
Cards with chip-and-pin technology are considered more secure than the magnetic stripe cards most of us use now because they are embedded with a microchip that generates a different, single-use code to process every transaction you make. That means the card data is practically impossible to counterfeit, because even if the data is hacked, it can't be used again."
I see more and more people are starting to issue and accept chip cards. I find it surprising that Target is also going to use chip+pin and not chip+signature.
i find it both awesome and sad that Target is beating all the the major banks to a legitimate chip&pin
So these still come with a magnetic strip, in addition to the pin technology? Obviously all Target stores will have the pin readers but using the Target credit card elsewhere will require a swipe I guess.
Yeah, the Target card was added to my app spree after reading one of these articles (That and I shop there a fair amount). Denied though! When the grass is greener in the garden I'll give in another go. I want a chip and pin in my wallet for travels
Barclaycard Rewards: ($5000) , Capital One QuickSilverOne ($7250), Capital One Secured ($750), Discover It ($3000), PayPal Extras ($3000), Lowes ($6000), Marvel ($5000), Target ($5000), GM Buypower ($1300), Kohls ($2000), Walmart ($1450), Mobil ($1000), Chevron ($850), Valero ($300), Emblem Card ($250)
id imagine that all pin+chip cards will still have a swipe.
the primary reason for issuers to provide pin+chip is to shift security liability to the merchants; not retaining a magnetic strip will just lead to minimized card usage
@milkshakes wrote:i find it both awesome and sad that Target is beating all the the major banks to a legitimate chip&pin
Target sales have fallen 46% since the security breach, that's the ONLY reason there making any change.
@blondy250 wrote:
@milkshakes wrote:i find it both awesome and sad that Target is beating all the the major banks to a legitimate chip&pin
Target sales have fallen 46% since the security breach, that's the ONLY reason there making any change.
Even if that is the reason that they are doing this, I still think it benefits everyone. They will be setting a precedent for all of the other store cards to follow. Their PR team will most likely use the security of Chip + Pin as a marketing strategy, which will create buzz around the topic and the consumers will look to others such as WalMart to follow the lead.
@14Fiesta wrote:
@blondy250 wrote:
@milkshakes wrote:i find it both awesome and sad that Target is beating all the the major banks to a legitimate chip&pin
Target sales have fallen 46% since the security breach, that's the ONLY reason there making any change.
Even if that is the reason that they are doing this, I still think it benefits everyone. They will be setting a precedent for all of the other store cards to follow. Their PR team will most likely use the security of Chip + Pin as a marketing strategy, which will create buzz around the topic and the consumers will look to others such as WalMart to follow the lead.
I agree. Ron1 posted about this new Target card last week. It is great that Target is doing this and may help motivate the rest of the US to get to chip + pin faster.
i guess it makes a statement, but i don't think it's really gonna help if the majority of their sales still come from people who don't use the target chip+pin card and if the security breach comes from the side where data is already stored, not where it is captured.