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Uber Card Ulterior Motives

Established Contributor

Uber Card Ulterior Motives

Unlike other travel companies, Uber’s immediate focus with this card isn’t locking you into its platform. Uber wants your restaurant spending data. They want to know which restaurants you visit, which cuisines and dishes you prefer, and how much you spend every time you visit.

https://blog.producthunt.com/ubers-credit-card-is-bankrupting-restaurants-and-it-s-all-your-fault-af...

Interesting claims in here...

TU FICO 8: 750 (11/17) — Ex FICO 8: 732 (12/17)
Message 1 of 5
4 REPLIES
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Contributor

Re: Uber Card Ulterior Motives

All creditors use this data in some form or fasion. I don't think this should come as any surprise as data mining is a common practice.

Message 2 of 5
Community Leader
Valued Contributor

Re: Uber Card Ulterior Motives


Physh1 wrote:

All creditors use this data in some form or fasion. I don't think this should come as any surprise as data mining is a common practice.


Not only creditors - all those grocery club cards that save you money? They use them to data mine to know what you buy to temp you with coupons, etc. And the warehouse clubs, ditto.


Fico 08: 720/721/719 TU/EX/EQ
Message 3 of 5
Contributor

Re: Uber Card Ulterior Motives

Just sounds like good bidness to me... playin' by the rules and nabbin' the fools (full disclosure: I applied - that 5% on restaurant purchases reeled me in ;-)
Message 4 of 5
Established Contributor

Re: Uber Card Ulterior Motives


AirTroop wrote:
Just sounds like good bidness to me... playin' by the rules and nabbin' the fools (full disclosure: I applied - that 5% on restaurant purchases reeled me in ;-)

 I'm tempted... but I'm just not sure about applying for Barclays when I have four new cards this year already!  Although, it looks like its only 4% for restaurants...

 

 I wish they hadn't gotten rid of the preapproval link!

Cap1 Venture: $18K | Amex BCE: $15K | NFCU CR: $15K | Wells Fargo: $11K | Cap1 Savor: 10K | Cap1 QS: $8.5K | Barclays Rewards: $7.75K | Discover IT: $6K | Sportsman's Guide: $5.9K | NRA: $5.5K | Legacy Visa: $2.75K | Elan Plat: $2.3K | Cap1 PS: 2K | Cabela's: $1K

 

Current Scores: EQ: 725 | TU: 741 | EX: 708



 

Message 5 of 5