"In 1998, credit card issuers could count on a response rate of 1.2% to the offers for new cards that they sent out. For every 1,000 pieces mailed, 12 people would sign up.
The projected response rate this year is only 0.28%, or four times less than what the credit card industry received less than a decade ago. Now, for every 1,000 pieces of mail, not quite three of us bite at the offers being sent to us." ............... more
http://www.creditbloggers.com/2007/07/by-curtis-arnol.html
Message Edited by masdeocho on
08-22-2007 06:35 PM
