Amusing mailings from Capital One

[MattH]

My wife and I got the exact same offers on the exact same day from Capital One, offering their Venture Rewards cards. It is not unusual for us both to get the same offers on the same day, since we both have high FICO scores and so forth. What WAS interesting and amusing is, for the same substantive terms, we got slightly different styles of envelope and small differences in how the form letters were worded (usually when both of us get the same pitch on the same day, only names differ). So they must have multiple variations in such details, which are changed around based on some subtle marketing algorithm intended to maximize the response rate. Won't work for us, neither feels the need for more credit cards at present.
 
Anybody else remember the early days of mail-merge computerized form letters, when your name would be mentioned multiple times in the body of the letter? They don't do that any more…

[marty56]

I remember the mulitline name offers from those prize companies but not CCs.  I do notice that CC offers have a lot of stufff on opting out though.

LOL I see BofA taunting me with a pre-approval offer were my name is mentioned several times that I don't have the guts to apply.  They would be right.

[SpiceIslander]

They amuse me as well. They keep sending me balance transfer checks to transfer balances from my "high APR cards" but their card is by far the highest APR of all my cards, so I'll never carry a balance, no matter how small. The BT offers are at their regular rate, to boot! I plan to axe them soon. I get tired of shredding their worthless mailings.

[MojaveMoon]

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@SpiceIslander wrote:

[...] They keep sending me balance transfer checks to transfer balances from my "high APR cards" but their card is by far the highest APR of all my cards [...] The BT offers are at their regular rate, to boot! I plan to axe them soon. I get tired of shredding their worthless mailings.

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Same here. I have a balance from a 0% balance transfer. They are regularly emailing me telling me how great it'd be to transfer a balance at my purchase rate while I'm in the middle of paying off my 0% BT.