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I've had them for 3 years and only this year have they started requesting hard pulls for approve a CLI, anyone else having this issue? Why?
Just last week I got soft pull increases on my Discover It and Citi Double Cash.
Obviously this is just a guess, but it could it be that your last soft pull CLI is too recent or that you're asking for an amount too high for a soft pull?
There's no issue. An HP can be required for a CLI regardless of your prior experience. It's up to you to determine if the CLI or avoiding an HP is a bigger priority for you. HP's have little impact aside from those with thin credit profiles and/or credit profiles with issues. In such cases it's not the HP that is the issue but the individual's credit profile.