The hard pulls are seen by other creditors, hence they know how much credit one is applying for
pdxuser wrote:But what do they get out of hard pulls? I get why Chase would want to know I've been talking to Citi, Amex, CapOne and Macys, and why they would let others know I've been talking to Chase, too. But I'm just guessing on whether that's the real reason for hard vs soft pulls. I mean, why would a creditor care that I've recently switched from Comcast to DirecTV, or AT&T to T-Mobile?