CitiFinancial is the "consumer finance" division of CitiCorp -- generally easier to get, higher rates, etc. Be aware that, as with any consumer finance company, a loan from CitiFinancial can have a negative impact on your FICO score whereas a credit card from CitiBank (if paid on time and low utilization) can have a positive impact on your FICO score.
TU 791 02/11/2013, EQ 800 1/29/2011 , EX Plus FAKO 812, EX Vantage Score 955 3/19/2010 wife's EQ 9/23/2009 803
EX always was my highest when we could pull all three
Always remember: big print giveth, small print taketh away
If you dunno what tanstaafl means you must Google it