There have been many that have had success with Target GW request, just stick with it. I think it is smart to never expect a GW request to work but to just keep sending them until one does. If you search the forums you can find multiple accounts of successful Target GW requests. I have a request in right now and I am sure that I will be another one of those success stories, even if it takes a few months.
Good luck!
I had one 30 days late last April and i have sent close to 10 GW's to target with no luck , I will keep on sending until I annoy them enough to do something
Starting Score: EQ: 532, EX: 569, TU: 621 (All lender pull 10/15/11)I recently sent a Target goodwill letter to the address listed on my statement and about two weeks later I received a notice in the mail that the trade line would be removed. This is was for an account that was closed by the lender and that I had paid off in full in 08/2011. The account had 9 lates on it. Everything that I have read seems to suggest that Target is pretty good about granting goodwill requests but I am sure that your chances are more likely if you do not have an outstanding balance with them at the time of the request.
Good luck!
@lhartman627 wrote:I sent a letter to Target to please remove my two 30-day late payments from 2010 and 2011.
Why do you think you should have those removed? Your account is a contract when you sign up for it, to pay the bank back. Having two 30 day lates in back to back years doesn't look good for one's credit worthiness.
Bringing this thread back to life to see if anyone else has any ideas?
I have one 30-day late for Target from January 2011 and have had this card since 2008. These people have denied me more times than I can remember trying to get it removed. I have sent e-mails, called a couple times, and sent numerous GW letters to them. They are seemingly quite irritated with my constant letters, and are now to the point of constantly referencing the "past letters" I have sent them in their responses saying "Just like they said in the April 2012 letter...etc. they will NOT adjust this tradeline for me" or something like that. Basically trying to tell me to quit sending letters. I'm frustrated about this one..... and thinking maybe I should wait another 6 months before trying again 
Does the card currently have a balance on it? How have you worded your GW letters?
You will have much better luck asking for GW if you make sure that you don't include anything that would give them the impression that you think you "deserve" the modification... It's goodwill, so it really is up to them, after all... your credit is currently more accurate than it would be if they removed the baddie.
My understanding is that Target will often remove the reporting for that month for you if they can find anything on the account that could indicate a mistake on their behalf of any kind. Otherwise it seems like they will not remove it but are often willing to remove a tradeline entirely if the account is no longer active.