Re: WHAT IS THE FICO SCORE OF 720 REALLY MEANS TO THE LENDER?
01-17-2013 09:06 PM
Open, I wanted to get your opinion on this since you brought it up. At what point do you think most lenders flag someone as a high spender, seperate from their other customers? 30k? 50k? 100k? Maybe it's done in tiers/levels? I'm just curious at what point are you seen/identified as different from the rest based on spending?
From my sense of things and dealing with different lenders, I sense that in general, $50K - $100K spend (legitimate spend) is a "sweet spot" where any issuer will start to not only covet, but offer all sorts of rewards to maintain, especially if they're in low risk spending categories, such as dining, travel, and entertainment.
At $20 - $50K level, I think issuers see these as "very good" customers -- I'd imagine--all things being equal--these are ones whom the huge signing bonuses are meant to attract en masse.
At $100K + is where one starts to see the really "elite" cardmembers. It seems to me Amex and Chase seem to be coveting this segment as much for bragging rights as they are for purely profit from spending.