I think the real question is why myfico doesn't offer such a service. I'd gladly pay 3x more to monitor the other two credit bureaus as well as EQ as I am now (plus, say, one additional free report to use on the other two, etc etc). Barry, I know you can pass information on to other parts of the company. Tell them that there are customers out there (I'm not the only one) that want to monitor all three just like score watch does for just EQ.
I have to wonder whether the CRAs collude and charge one another for soft pulls some pittance like a 1/10th of a cent each, but charge Fair Isaac $5 a pop for soft pulls. Thus one can pull daily from the Big Three and it's included in the price of a 3-in-1, but with MyFico one pays for each pull. Another way the CRAs are fighting Fair Isaac to break their monopoly.
Cannot say I'm completely pleased with all aspects of the FICO scoring model. 7 year sentence for all crimes, big and small, among other things. But I'm even less enthusiastic with the prospect of the free market taking hold of scoring. The free market always helps the consumer, but in this case the consumer is lenders wanting the most subprime borrowers possible from a scoring product.