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    <title>topic Re: Apple CLI denied again…… in Credit Card Applications</title>
    <link>https://ficoforums.myfico.com/t5/Credit-Card-Applications/Apple-CLI-denied-again/m-p/6817968#M332159</link>
    <description>&lt;P&gt;&lt;a href="https://ficoforums.myfico.com/t5/user/viewprofilepage/user-id/1067750"&gt;@Aim_High&lt;/a&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;Thanks for the response.. I knew the data collection process would be arduous hence asking if there was an èxisting repository.&amp;nbsp;&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;It takes a LOT of anecdotal data points to generate a feasible theory.&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;Thanks again&amp;nbsp;&lt;/P&gt;</description>
    <pubDate>Thu, 10 Apr 2025 16:44:12 GMT</pubDate>
    <dc:creator>Seatac</dc:creator>
    <dc:date>2025-04-10T16:44:12Z</dc:date>
    <item>
      <title>Apple CLI denied again……</title>
      <link>https://ficoforums.myfico.com/t5/Credit-Card-Applications/Apple-CLI-denied-again/m-p/6745057#M326757</link>
      <description>&lt;P&gt;Last increase was on 8-27-23. Went from $8500-$10,000&lt;/P&gt;&lt;P&gt;Asked last month on 2-7-24. Denied "haven't used or paid enough" message&lt;/P&gt;&lt;P&gt;Asked today 3-8-24. Denied "haven't used or paid enough" once again.&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;Im spending around $1,500 or more each month on the card. Averaging 70 or more transactions monthly. I pay the balance off each statement. Never paid GS interest. Maybe they want me to max the card out? Haha. I guess I'll keep plugging away. Or GS is tightening ship.&amp;nbsp;&lt;/P&gt;&lt;P&gt;Transunion score they pulled was 824 (FICO score 9)&lt;/P&gt;&lt;P&gt;My FICO 8 scores currently are Equifax 832, Transunion 837, Experian 829.&amp;nbsp;&lt;/P&gt;</description>
      <pubDate>Fri, 08 Mar 2024 15:01:20 GMT</pubDate>
      <guid>https://ficoforums.myfico.com/t5/Credit-Card-Applications/Apple-CLI-denied-again/m-p/6745057#M326757</guid>
      <dc:creator>RT209</dc:creator>
      <dc:date>2024-03-08T15:01:20Z</dc:date>
    </item>
    <item>
      <title>Re: Apple CLI denied again……</title>
      <link>https://ficoforums.myfico.com/t5/Credit-Card-Applications/Apple-CLI-denied-again/m-p/6745067#M326758</link>
      <description>&lt;P&gt;The same thing happened to me.&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;The first 2 times I tried for a CLI with GS, it was "usage too low", even thought my CL was $7.5K and I was putting about $1K on it each month. &amp;nbsp;&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;So, I simply moved my spend from every other card to it, and was putting about $6K a month, PIF. &amp;nbsp; Did that for about 3 months...the next time I asked, I got it incrased to $11K. &amp;nbsp; Moved my spend off, sock-drawered it for about a year ($100 a month)...and then started again, putting about $5K-6K a month, and put some large purchases on it. &amp;nbsp; Did that for about 3 months, and just hit them up a month ago...got a $5K increase to $16K.&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;So, for me and my profile, I've learned they like lots of transactions and heavy usage. &amp;nbsp; For others it might be different.&lt;/P&gt;</description>
      <pubDate>Fri, 08 Mar 2024 16:26:42 GMT</pubDate>
      <guid>https://ficoforums.myfico.com/t5/Credit-Card-Applications/Apple-CLI-denied-again/m-p/6745067#M326758</guid>
      <dc:creator>md_rebuild</dc:creator>
      <dc:date>2024-03-08T16:26:42Z</dc:date>
    </item>
    <item>
      <title>Re: Apple CLI denied again……</title>
      <link>https://ficoforums.myfico.com/t5/Credit-Card-Applications/Apple-CLI-denied-again/m-p/6745114#M326760</link>
      <description>&lt;P&gt;DPs have suggested that 25% or more spend of your CL to be CLI worthy for GS. &amp;nbsp;Also, probably need to be less than 4/12 Inq with TU as well. &amp;nbsp;&lt;/P&gt;</description>
      <pubDate>Sat, 09 Mar 2024 03:34:25 GMT</pubDate>
      <guid>https://ficoforums.myfico.com/t5/Credit-Card-Applications/Apple-CLI-denied-again/m-p/6745114#M326760</guid>
      <dc:creator>NoMoreE46</dc:creator>
      <dc:date>2024-03-09T03:34:25Z</dc:date>
    </item>
    <item>
      <title>Re: Apple CLI denied again……</title>
      <link>https://ficoforums.myfico.com/t5/Credit-Card-Applications/Apple-CLI-denied-again/m-p/6745228#M326776</link>
      <description>&lt;BLOCKQUOTE&gt;&lt;HR /&gt;&lt;a href="https://ficoforums.myfico.com/t5/user/viewprofilepage/user-id/1083134"&gt;@NoMoreE46&lt;/a&gt;&amp;nbsp;wrote:&lt;BR /&gt;&lt;P&gt;DPs have suggested that 25% or more spend of your CL to be CLI worthy for GS.&amp;nbsp;&amp;nbsp;&lt;/P&gt;&lt;HR /&gt;&lt;/BLOCKQUOTE&gt;&lt;P&gt;Just curious, is this supposition about spending 25% of CL in&amp;nbsp;&lt;U&gt;&lt;EM&gt;total&lt;/EM&gt;&lt;/U&gt; over a period of three or four months before the request, or 25% of CL &lt;U&gt;&lt;EM&gt;every month&lt;/EM&gt;&lt;/U&gt; for three or four months before the request?&lt;/P&gt;</description>
      <pubDate>Sat, 09 Mar 2024 19:32:37 GMT</pubDate>
      <guid>https://ficoforums.myfico.com/t5/Credit-Card-Applications/Apple-CLI-denied-again/m-p/6745228#M326776</guid>
      <dc:creator>elboullee</dc:creator>
      <dc:date>2024-03-09T19:32:37Z</dc:date>
    </item>
    <item>
      <title>Re: Apple CLI denied again……</title>
      <link>https://ficoforums.myfico.com/t5/Credit-Card-Applications/Apple-CLI-denied-again/m-p/6745334#M326788</link>
      <description>&lt;P class="lia-align-left"&gt;Thanks for this good clarification &amp;nbsp;question&amp;nbsp;&lt;a href="https://ficoforums.myfico.com/t5/user/viewprofilepage/user-id/1140233"&gt;@elboullee&lt;/a&gt;. &amp;nbsp;&lt;/P&gt;&lt;P class="lia-align-left"&gt;&amp;nbsp;&lt;/P&gt;&lt;P class="lia-align-left"&gt;The 25% figure &lt;SPAN&gt;would be monthly but hoping&amp;nbsp;&lt;a href="https://ficoforums.myfico.com/t5/user/viewprofilepage/user-id/1067750"&gt;@Aim_High&lt;/a&gt;&amp;nbsp;would correct me / elaborate further.&amp;nbsp;&lt;/SPAN&gt;&lt;/P&gt;</description>
      <pubDate>Sat, 09 Mar 2024 18:46:06 GMT</pubDate>
      <guid>https://ficoforums.myfico.com/t5/Credit-Card-Applications/Apple-CLI-denied-again/m-p/6745334#M326788</guid>
      <dc:creator>NoMoreE46</dc:creator>
      <dc:date>2024-03-09T18:46:06Z</dc:date>
    </item>
    <item>
      <title>Re: Apple CLI denied again……</title>
      <link>https://ficoforums.myfico.com/t5/Credit-Card-Applications/Apple-CLI-denied-again/m-p/6745354#M326794</link>
      <description>&lt;P&gt;Sorry about your denial.&lt;/P&gt;</description>
      <pubDate>Sat, 09 Mar 2024 20:49:32 GMT</pubDate>
      <guid>https://ficoforums.myfico.com/t5/Credit-Card-Applications/Apple-CLI-denied-again/m-p/6745354#M326794</guid>
      <dc:creator>CorpCrMgr1</dc:creator>
      <dc:date>2024-03-09T20:49:32Z</dc:date>
    </item>
    <item>
      <title>Re: Apple CLI denied again……</title>
      <link>https://ficoforums.myfico.com/t5/Credit-Card-Applications/Apple-CLI-denied-again/m-p/6745528#M326817</link>
      <description>&lt;BLOCKQUOTE&gt;&lt;HR /&gt;&lt;FONT size="3" face="comic sans ms,sans-serif"&gt;&lt;EM&gt;&lt;a href="https://ficoforums.myfico.com/t5/user/viewprofilepage/user-id/1083134"&gt;@NoMoreE46&lt;/a&gt;&amp;nbsp;wrote:&lt;/EM&gt;&lt;/FONT&gt;&lt;BR /&gt;&lt;P class="lia-align-left"&gt;&lt;FONT size="3" face="comic sans ms,sans-serif"&gt;&lt;EM&gt;Thanks for this good clarification &amp;nbsp;question&amp;nbsp;&lt;a href="https://ficoforums.myfico.com/t5/user/viewprofilepage/user-id/1140233"&gt;@elboullee&lt;/a&gt;. &amp;nbsp;&lt;/EM&gt;&lt;/FONT&gt;&lt;/P&gt;&lt;P class="lia-align-left"&gt;&amp;nbsp;&lt;/P&gt;&lt;P class="lia-align-left"&gt;&lt;FONT size="3" face="comic sans ms,sans-serif"&gt;&lt;EM&gt;The 25% figure would be monthly but hoping&amp;nbsp;&lt;a href="https://ficoforums.myfico.com/t5/user/viewprofilepage/user-id/1067750"&gt;@Aim_High&lt;/a&gt;&amp;nbsp;would correct me / elaborate further.&amp;nbsp;&lt;/EM&gt;&lt;/FONT&gt;&lt;/P&gt;&lt;HR /&gt;&lt;/BLOCKQUOTE&gt;&lt;P&gt;&lt;FONT size="3" face="verdana,geneva,sans-serif"&gt;Thanks for the tag, &lt;a href="https://ficoforums.myfico.com/t5/user/viewprofilepage/user-id/1083134"&gt;@NoMoreE46&lt;/a&gt;.&amp;nbsp; &lt;/FONT&gt;&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;&lt;FONT size="3" face="verdana,geneva,sans-serif"&gt;The "Percentage of Credit Limit" used figure about Apple card is often misunderstood.&amp;nbsp;&amp;nbsp; Sure, a higher monthly spend is always good.&amp;nbsp; But the reference in community data points about card utilization versus credit limit was not monthly; it was the total spent in-between CLI requests.&amp;nbsp; So, for example, if CL is $10K and you're striving for 25% total&amp;nbsp;utilization minimum over a six month period between CLI request, you'd take 10,000 x 0.25 = $2,500 / 6 = about $417 minimum or average over that period.&amp;nbsp; So no, you don't have to spend 25% month-over-month.&amp;nbsp; It probably helps for that spend to be recent.&amp;nbsp; So if you spent heavily for months, sock drawer the card, and then ask for CLI nine months later, I would expect it to be less effective than heavy usage immediately prior to the request.&amp;nbsp; &lt;/FONT&gt;&lt;/P&gt;</description>
      <pubDate>Sun, 10 Mar 2024 21:02:04 GMT</pubDate>
      <guid>https://ficoforums.myfico.com/t5/Credit-Card-Applications/Apple-CLI-denied-again/m-p/6745528#M326817</guid>
      <dc:creator>Aim_High</dc:creator>
      <dc:date>2024-03-10T21:02:04Z</dc:date>
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    <item>
      <title>Re: Apple CLI denied again……</title>
      <link>https://ficoforums.myfico.com/t5/Credit-Card-Applications/Apple-CLI-denied-again/m-p/6745571#M326825</link>
      <description>&lt;P&gt;So ~25% &amp;nbsp;of the CL since the last CLI. &amp;nbsp;Appreciate &amp;nbsp;the clarification&amp;nbsp;&lt;a href="https://ficoforums.myfico.com/t5/user/viewprofilepage/user-id/1067750"&gt;@Aim_High&lt;/a&gt;&amp;nbsp;!&lt;/P&gt;</description>
      <pubDate>Sun, 10 Mar 2024 23:28:19 GMT</pubDate>
      <guid>https://ficoforums.myfico.com/t5/Credit-Card-Applications/Apple-CLI-denied-again/m-p/6745571#M326825</guid>
      <dc:creator>NoMoreE46</dc:creator>
      <dc:date>2024-03-10T23:28:19Z</dc:date>
    </item>
    <item>
      <title>Re: Apple CLI denied again……</title>
      <link>https://ficoforums.myfico.com/t5/Credit-Card-Applications/Apple-CLI-denied-again/m-p/6745648#M326836</link>
      <description>&lt;P&gt;Sorry to hear about your CLI denial. Better luck next time.&lt;/P&gt;</description>
      <pubDate>Mon, 11 Mar 2024 14:08:07 GMT</pubDate>
      <guid>https://ficoforums.myfico.com/t5/Credit-Card-Applications/Apple-CLI-denied-again/m-p/6745648#M326836</guid>
      <dc:creator>gorgon</dc:creator>
      <dc:date>2024-03-11T14:08:07Z</dc:date>
    </item>
    <item>
      <title>Re: Apple CLI denied again……</title>
      <link>https://ficoforums.myfico.com/t5/Credit-Card-Applications/Apple-CLI-denied-again/m-p/6745671#M326840</link>
      <description>&lt;P&gt;Yes this is 100 percent true. I spend around 5 to 6k every month on my Apple card and for the last 3 CLI which were 6 months apart, I've gotten 10k increases every single time.&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;Feb2023:27K&lt;/P&gt;&lt;P&gt;August2023:37K&lt;/P&gt;&lt;P&gt;Feb2024:47K&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;Yes my current limit is 47k and 99 percent of all my transactions are with apple pay which is 2 percent cash back.&lt;/P&gt;</description>
      <pubDate>Mon, 11 Mar 2024 16:05:26 GMT</pubDate>
      <guid>https://ficoforums.myfico.com/t5/Credit-Card-Applications/Apple-CLI-denied-again/m-p/6745671#M326840</guid>
      <dc:creator>triplej0718</dc:creator>
      <dc:date>2024-03-11T16:05:26Z</dc:date>
    </item>
    <item>
      <title>Re: Apple CLI denied again……</title>
      <link>https://ficoforums.myfico.com/t5/Credit-Card-Applications/Apple-CLI-denied-again/m-p/6745672#M326841</link>
      <description>&lt;P&gt;If you are at 10K limit and average around 2k a month for the next six months then your next CLI should be at 20k since you exceeded your current limit total for the six months.&lt;/P&gt;</description>
      <pubDate>Mon, 11 Mar 2024 16:07:38 GMT</pubDate>
      <guid>https://ficoforums.myfico.com/t5/Credit-Card-Applications/Apple-CLI-denied-again/m-p/6745672#M326841</guid>
      <dc:creator>triplej0718</dc:creator>
      <dc:date>2024-03-11T16:07:38Z</dc:date>
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    <item>
      <title>Re: Apple CLI denied again……</title>
      <link>https://ficoforums.myfico.com/t5/Credit-Card-Applications/Apple-CLI-denied-again/m-p/6816608#M332037</link>
      <description>&lt;P&gt;I&amp;nbsp; also got the "haven't used enough" denial for a CLI on apple card,&amp;nbsp; &amp;nbsp;used 30% of limit in total over last 3 months (15% in one month is most), I'd thought the guidelines were that was enough.&amp;nbsp; If I put a large charge on it now and pay it off, how long before I should try again? (I know after an increase it is 6 months, but unsure after denial).&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;I was trying to get that increase in before applying for more cards (down to 0/24 for inquiries and new cards).That was presumably the only factor since it was the only one mentioned,&amp;nbsp; balance was paid to $0 at time, it said Transunion fico 9 score of 779, with only $5 on one other card usage and high income, etc., credit limit $10k on that. That is the highest limit I have, building credit from scratch starting 4 years ago after not using any for decade.&lt;/P&gt;</description>
      <pubDate>Tue, 01 Apr 2025 13:31:17 GMT</pubDate>
      <guid>https://ficoforums.myfico.com/t5/Credit-Card-Applications/Apple-CLI-denied-again/m-p/6816608#M332037</guid>
      <dc:creator>RealityDesigner</dc:creator>
      <dc:date>2025-04-01T13:31:17Z</dc:date>
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      <title>Re: Apple CLI denied again……</title>
      <link>https://ficoforums.myfico.com/t5/Credit-Card-Applications/Apple-CLI-denied-again/m-p/6816637#M332040</link>
      <description>&lt;P&gt;Apple CLI's are not what they once were and BIG SPEND = BIG CLI's&lt;/P&gt;</description>
      <pubDate>Tue, 01 Apr 2025 16:35:08 GMT</pubDate>
      <guid>https://ficoforums.myfico.com/t5/Credit-Card-Applications/Apple-CLI-denied-again/m-p/6816637#M332040</guid>
      <dc:creator>cashorcharge</dc:creator>
      <dc:date>2025-04-01T16:35:08Z</dc:date>
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      <title>Re: Apple CLI denied again……</title>
      <link>https://ficoforums.myfico.com/t5/Credit-Card-Applications/Apple-CLI-denied-again/m-p/6816709#M332044</link>
      <description>&lt;P&gt;Thanks, any clue on how large a spend? Also the question remains then after using it for a large purchase if there is any data on whether there is a need to wait, perhaps after next statement date? Also any clues whether Apple is sensitive now to new inquiries or cards? (none yet, but debating about getting rather than waiting for Apple CLI first).&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;</description>
      <pubDate>Wed, 02 Apr 2025 12:48:34 GMT</pubDate>
      <guid>https://ficoforums.myfico.com/t5/Credit-Card-Applications/Apple-CLI-denied-again/m-p/6816709#M332044</guid>
      <dc:creator>RealityDesigner</dc:creator>
      <dc:date>2025-04-02T12:48:34Z</dc:date>
    </item>
    <item>
      <title>Re: Apple CLI denied again……</title>
      <link>https://ficoforums.myfico.com/t5/Credit-Card-Applications/Apple-CLI-denied-again/m-p/6816711#M332045</link>
      <description>&lt;P&gt;Are y'all purchasing enough Apple product to make this card worthwhile?&amp;nbsp;&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;I don't understand putting daily spend on this card since the reward structure isn't great for every day spending. It doesn't make sense to put a bunch of spend on this just to get a higher credit limit that won't be useful.&amp;nbsp;&lt;/P&gt;&lt;P&gt;&lt;BR /&gt;Just trying to understand the use case here because I'm probably missing something.&amp;nbsp;&lt;/P&gt;</description>
      <pubDate>Wed, 02 Apr 2025 13:46:01 GMT</pubDate>
      <guid>https://ficoforums.myfico.com/t5/Credit-Card-Applications/Apple-CLI-denied-again/m-p/6816711#M332045</guid>
      <dc:creator>dfwxjer</dc:creator>
      <dc:date>2025-04-02T13:46:01Z</dc:date>
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    <item>
      <title>Re: Apple CLI denied again……</title>
      <link>https://ficoforums.myfico.com/t5/Credit-Card-Applications/Apple-CLI-denied-again/m-p/6816907#M332071</link>
      <description>&lt;BLOCKQUOTE&gt;&lt;HR /&gt;&lt;FONT size="3" face="comic sans ms,sans-serif"&gt;&lt;EM&gt;&lt;a href="https://ficoforums.myfico.com/t5/user/viewprofilepage/user-id/1190443"&gt;@RealityDesigner&lt;/a&gt;&amp;nbsp;wrote:&lt;/EM&gt;&lt;/FONT&gt;&lt;BR /&gt;&lt;P&gt;&lt;FONT size="3" face="comic sans ms,sans-serif"&gt;&lt;EM&gt;Thanks, any clue on how large a spend? Also the question remains then after using it for a large purchase if there is any data on whether there is a need to wait, perhaps after next statement date? Also any clues whether Apple is sensitive now to new inquiries or cards? (none yet, but debating about getting rather than waiting for Apple CLI first).&lt;/EM&gt;&lt;/FONT&gt;&lt;/P&gt;&lt;HR /&gt;&lt;/BLOCKQUOTE&gt;&lt;P&gt;&lt;FONT size="3" face="verdana,geneva,sans-serif"&gt;Prior to Goldman Sachs making plans to shed the Apple card, that 30% to 35% spending of the total credit limit was identified as the likely threshold for a CLI &lt;a href="https://ficoforums.myfico.com/t5/user/viewprofilepage/user-id/1190443"&gt;@RealityDesigner&lt;/a&gt;.&amp;nbsp; Now, it seems Apple wants to see it higher.&amp;nbsp; I just got one with over 40% spending but to get the larger increases probably requires somewhere around 50% to 100%.&amp;nbsp; No, after you're turned down, there isn't an additional waiting period.&amp;nbsp; You can ask anytime.&amp;nbsp; &lt;/FONT&gt;&lt;/P&gt;</description>
      <pubDate>Thu, 03 Apr 2025 20:30:18 GMT</pubDate>
      <guid>https://ficoforums.myfico.com/t5/Credit-Card-Applications/Apple-CLI-denied-again/m-p/6816907#M332071</guid>
      <dc:creator>Aim_High</dc:creator>
      <dc:date>2025-04-03T20:30:18Z</dc:date>
    </item>
    <item>
      <title>Re: Apple CLI denied again……</title>
      <link>https://ficoforums.myfico.com/t5/Credit-Card-Applications/Apple-CLI-denied-again/m-p/6816908#M332072</link>
      <description>&lt;BLOCKQUOTE&gt;&lt;HR /&gt;&lt;FONT size="3" face="comic sans ms,sans-serif"&gt;&lt;EM&gt;&lt;a href="https://ficoforums.myfico.com/t5/user/viewprofilepage/user-id/1189509"&gt;@dfwxjer&lt;/a&gt;&amp;nbsp;wrote:&lt;/EM&gt;&lt;/FONT&gt;&lt;BR /&gt;&lt;P&gt;&lt;FONT size="3" face="comic sans ms,sans-serif"&gt;&lt;EM&gt;Are y'all purchasing enough Apple product to make this card worthwhile?&amp;nbsp;&lt;/EM&gt;&lt;/FONT&gt;&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;&lt;FONT size="3" face="comic sans ms,sans-serif"&gt;&lt;EM&gt;I don't understand putting daily spend on this card since the reward structure isn't great for every day spending. It doesn't make sense to put a bunch of spend on this just to get a higher credit limit that won't be useful.&amp;nbsp;&lt;/EM&gt;&lt;/FONT&gt;&lt;/P&gt;&lt;P&gt;&lt;BR /&gt;&lt;FONT size="3" face="comic sans ms,sans-serif"&gt;&lt;EM&gt;Just trying to understand the use case here because I'm probably missing something.&amp;nbsp;&lt;/EM&gt;&lt;/FONT&gt;&lt;/P&gt;&lt;HR /&gt;&lt;/BLOCKQUOTE&gt;&lt;P&gt;&lt;FONT size="3" face="verdana,geneva,sans-serif"&gt;I see post like this regularly, &lt;a href="https://ficoforums.myfico.com/t5/user/viewprofilepage/user-id/1189509"&gt;@dfwxjer&lt;/a&gt;.&amp;nbsp; I know what you're saying but it seems that people who do not have the Apple card may not understand what the appeal is all about.&amp;nbsp; No, it's not the highest earning rewards card and if that is your focus, you'll probably by-pass the card.&amp;nbsp; However, the rewards earnings are fairly mainstream, in all honesty.&amp;nbsp; It earns 3%, not only at Apple but at other selected merchants like Panera Bread, Exxon, and Walgreen's for a few examples.&amp;nbsp; And it earns 2% back when using Apple Pay, anytime and anywhere and&amp;nbsp;uncapped rewards.&amp;nbsp; True, the physical card only earns 1%, but I've found that Apple Pay is widely accepted for the 2% and there are many cards earning higher rewards that have a baseline of 1%.&amp;nbsp; &lt;/FONT&gt;&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;&lt;FONT size="3" face="verdana,geneva,sans-serif"&gt;Beyond the rewards, there are many good features of the card.&amp;nbsp; See &lt;A href="https://ficoforums.myfico.com/t5/Credit-Card-Applications/Turned-DownApple-Card-Offer/td-p/6741613/highlight/true/page/2" target="_self"&gt;&lt;EM&gt;&lt;U&gt;&amp;lt;THIS LINK&amp;gt;&lt;/U&gt;&lt;/EM&gt;&lt;/A&gt; for one of my summaries of why it stands out. &lt;/FONT&gt;&lt;/P&gt;</description>
      <pubDate>Thu, 03 Apr 2025 20:37:26 GMT</pubDate>
      <guid>https://ficoforums.myfico.com/t5/Credit-Card-Applications/Apple-CLI-denied-again/m-p/6816908#M332072</guid>
      <dc:creator>Aim_High</dc:creator>
      <dc:date>2025-04-03T20:37:26Z</dc:date>
    </item>
    <item>
      <title>Re: Apple CLI denied again……</title>
      <link>https://ficoforums.myfico.com/t5/Credit-Card-Applications/Apple-CLI-denied-again/m-p/6816913#M332073</link>
      <description>&lt;P&gt;Bummer. My most recent Apple CLI decline was for too many new accounts or inquiries. For new personal accounts I'm something like 4/6 so fair enough I suppose.&lt;/P&gt;</description>
      <pubDate>Thu, 03 Apr 2025 21:04:23 GMT</pubDate>
      <guid>https://ficoforums.myfico.com/t5/Credit-Card-Applications/Apple-CLI-denied-again/m-p/6816913#M332073</guid>
      <dc:creator>quickstep_knoll</dc:creator>
      <dc:date>2025-04-03T21:04:23Z</dc:date>
    </item>
    <item>
      <title>Re: Apple CLI denied again……</title>
      <link>https://ficoforums.myfico.com/t5/Credit-Card-Applications/Apple-CLI-denied-again/m-p/6816914#M332074</link>
      <description>&lt;BLOCKQUOTE&gt;&lt;HR /&gt;&lt;a href="https://ficoforums.myfico.com/t5/user/viewprofilepage/user-id/1067750"&gt;@Aim_High&lt;/a&gt;&amp;nbsp;wrote:&lt;BR /&gt;&lt;BLOCKQUOTE&gt;&lt;HR /&gt;&lt;FONT face="comic sans ms,sans-serif" size="3"&gt;&lt;EM&gt;&lt;a href="https://ficoforums.myfico.com/t5/user/viewprofilepage/user-id/1189509"&gt;@dfwxjer&lt;/a&gt;&amp;nbsp;wrote:&lt;/EM&gt;&lt;/FONT&gt;&lt;BR /&gt;&lt;P&gt;&lt;FONT face="comic sans ms,sans-serif" size="3"&gt;&lt;EM&gt;Are y'all purchasing enough Apple product to make this card worthwhile?&amp;nbsp;&lt;/EM&gt;&lt;/FONT&gt;&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;&lt;FONT face="comic sans ms,sans-serif" size="3"&gt;&lt;EM&gt;I don't understand putting daily spend on this card since the reward structure isn't great for every day spending. It doesn't make sense to put a bunch of spend on this just to get a higher credit limit that won't be useful.&amp;nbsp;&lt;/EM&gt;&lt;/FONT&gt;&lt;/P&gt;&lt;P&gt;&lt;BR /&gt;&lt;FONT face="comic sans ms,sans-serif" size="3"&gt;&lt;EM&gt;Just trying to understand the use case here because I'm probably missing something.&amp;nbsp;&lt;/EM&gt;&lt;/FONT&gt;&lt;/P&gt;&lt;HR /&gt;&lt;/BLOCKQUOTE&gt;&lt;P&gt;&lt;FONT face="verdana,geneva,sans-serif" size="3"&gt;I see post like this regularly, &lt;a href="https://ficoforums.myfico.com/t5/user/viewprofilepage/user-id/1189509"&gt;@dfwxjer&lt;/a&gt;.&amp;nbsp; I know what you're saying but it seems that people who do not have the Apple card may not understand what the appeal is all about.&amp;nbsp; No, it's not the highest earning rewards card and if that is your focus, you'll probably by-pass the card.&amp;nbsp; However, the rewards earnings are fairly mainstream, in all honesty.&amp;nbsp; It earns 3%, not only at Apple but at other selected merchants like Panera Bread, Exxon, and Walgreen's for a few examples.&amp;nbsp; And it earns 2% back when using Apple Pay, anytime and anywhere and&amp;nbsp;uncapped rewards.&amp;nbsp; True, the physical card only earns 1%, but I've found that Apple Pay is widely accepted for the 2% and there are many cards earning higher rewards that have a baseline of 1%.&amp;nbsp; &lt;/FONT&gt;&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;&lt;FONT face="verdana,geneva,sans-serif" size="3"&gt;Beyond the rewards, there are many good features of the card.&amp;nbsp; See &lt;A href="https://ficoforums.myfico.com/t5/Credit-Card-Applications/Turned-DownApple-Card-Offer/td-p/6741613/highlight/true/page/2" target="_self"&gt;&lt;EM&gt;&lt;U&gt;&amp;lt;THIS LINK&amp;gt;&lt;/U&gt;&lt;/EM&gt;&lt;/A&gt; for one of my summaries of why it stands out. &lt;/FONT&gt;&lt;/P&gt;&lt;HR /&gt;&lt;/BLOCKQUOTE&gt;&lt;P&gt;I appreciate the thoughtful response and I'll check your link for the additional features I might be missing. My wife has the Apple Card and we just keep our monthly iCloud storage charge on it since it doesn't seem to make sense for us for anything else. She got the card years ago before we were married because she was rebuilding her credit due to a BK in 2016.&amp;nbsp;&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;I'd be happy to leverage it further if it fits in our spending habits. I'd previously written it off since I plugged her in to my card portfolio/strategy.&amp;nbsp;&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;**edit** after reading that post I can confirm her Apple Card will not be used beyond the monthly $10 icloud storage. I actually find the AppleCard interface to be way too dumbed down for my use, and we don't go to any of the retailers that have the elevated CB offers. Just for fun I requested a CLI and got the "You have not used and paid enough of your Apple Card credit limit since your last credit limit increase" message. So it'll sit at the $8500 limit until my wife decides to cancel it. I tossed the physical card in my office desk drawer years ago and can't even find it these days.&amp;nbsp;&lt;/P&gt;</description>
      <pubDate>Thu, 03 Apr 2025 21:19:33 GMT</pubDate>
      <guid>https://ficoforums.myfico.com/t5/Credit-Card-Applications/Apple-CLI-denied-again/m-p/6816914#M332074</guid>
      <dc:creator>dfwxjer</dc:creator>
      <dc:date>2025-04-03T21:19:33Z</dc:date>
    </item>
    <item>
      <title>Re: Apple CLI denied again……</title>
      <link>https://ficoforums.myfico.com/t5/Credit-Card-Applications/Apple-CLI-denied-again/m-p/6817339#M332107</link>
      <description>&lt;BLOCKQUOTE&gt;&lt;HR /&gt;&lt;FONT size="3" face="comic sans ms,sans-serif"&gt;&lt;EM&gt;&lt;a href="https://ficoforums.myfico.com/t5/user/viewprofilepage/user-id/1189509"&gt;@dfwxjer&lt;/a&gt;&amp;nbsp;wrote:&lt;/EM&gt;&lt;/FONT&gt;&lt;BR /&gt;&lt;P&gt;&lt;FONT size="3" face="comic sans ms,sans-serif"&gt;&lt;EM&gt;I appreciate the thoughtful response and I'll check your link for the additional features I might be missing. My wife has the Apple Card and we just keep our monthly iCloud storage charge on it since it doesn't seem to make sense for us for anything else. She got the card years ago before we were married because she was rebuilding her credit due to a BK in 2016.&amp;nbsp;&lt;/EM&gt;&lt;/FONT&gt;&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;&lt;FONT size="3" face="comic sans ms,sans-serif"&gt;&lt;EM&gt;I'd be happy to leverage it further if it fits in our spending habits. I'd previously written it off since I plugged her in to my card portfolio/strategy.&amp;nbsp;&lt;/EM&gt;&lt;/FONT&gt;&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;&lt;FONT size="3" face="comic sans ms,sans-serif"&gt;&lt;EM&gt;**edit** after reading that post I can confirm her Apple Card will not be used beyond the monthly $10 icloud storage. I actually find the AppleCard interface to be way too dumbed down for my use, and we don't go to any of the retailers that have the elevated CB offers. Just for fun I requested a CLI and got the "You have not used and paid enough of your Apple Card credit limit since your last credit limit increase" message. So it'll sit at the $8500 limit until my wife decides to cancel it. I tossed the physical card in my office desk drawer years ago and can't even find it these days.&amp;nbsp;&lt;/EM&gt;&lt;/FONT&gt;&lt;/P&gt;&lt;HR /&gt;&lt;/BLOCKQUOTE&gt;&lt;P&gt;&lt;FONT size="3" face="verdana,geneva,sans-serif"&gt;Thanks for taking a look at it and updating your post, &lt;a href="https://ficoforums.myfico.com/t5/user/viewprofilepage/user-id/1189509"&gt;@dfwxjer&lt;/a&gt;.&amp;nbsp; It's all good, as no card is perfect or a good fit for everyone. &lt;/FONT&gt;&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;&lt;FONT size="3" face="verdana,geneva,sans-serif"&gt;I'm curious after looking at your lineup about your credit card strategy.&amp;nbsp; I'm assuming you have elevated elite status with Bank of America so you earn 2.625% uncapped and uncategorized on general spending with your Unlimited Cash Rewards Visa?&amp;nbsp; &lt;EM&gt;(Otherwise, I don't see any other 2% or higher cards in your lineup.)&lt;/EM&gt; &amp;nbsp; I have Platinum Honors status with BofA as well, but just prefer to diversify with multiple lenders and 2% "fall-back" cards in the event BofA nerfs their program.&amp;nbsp; I also just enjoy having the high TCL and comparing my experience with various cards.&amp;nbsp;&amp;nbsp; Same reason I keep the AOD FCU Visa at 3% even though it's now capped at $1500 per month.&amp;nbsp; I'm also assuming you opt for more of a streamlined card lineup with more simplicity than some of us choose.&amp;nbsp; I'm showing you report (7) active cards and most likely carry no more than six, maybe less. &amp;nbsp; &lt;/FONT&gt;&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P class="lia-indent-padding-left-30px"&gt;&lt;FONT color="#0000FF"&gt;&lt;EM&gt;&lt;FONT size="3" face="verdana,geneva,sans-serif"&gt;&lt;U&gt;Current active cards&lt;/U&gt;:&lt;BR /&gt;* Amex - Platinum, BCE&lt;BR /&gt;* BofA - Unlimited Cash Rewards Sig&lt;BR /&gt;* Chase - CSR, Amazon Prime&lt;BR /&gt;* Citi - Custom Cash, Costco Visa&lt;/FONT&gt;&lt;/EM&gt;&lt;/FONT&gt;&lt;/P&gt;</description>
      <pubDate>Sun, 06 Apr 2025 19:23:36 GMT</pubDate>
      <guid>https://ficoforums.myfico.com/t5/Credit-Card-Applications/Apple-CLI-denied-again/m-p/6817339#M332107</guid>
      <dc:creator>Aim_High</dc:creator>
      <dc:date>2025-04-06T19:23:36Z</dc:date>
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