topic Re: Amex targeting offer via mails for business in Business Credit

Amex targeting offer via mails for business

ficomember — Mon, 26 Sep 2022 19:41:32 GMT

Hi I just received a mailer from Amex Business platinum card targeting my second business. Can I use that offer to apply under my main business instead or that's a no to get the sign up bonus through that mailer? Thanks I'd prefer to get it under my main business name than the secondary business.

Re: Amex targeting offer via mails for business

SouthJamaica — Mon, 26 Sep 2022 21:33:57 GMT

@ficomember wrote:
Hi I just received a mailer from Amex Business platinum card targeting my second business. Can I use that offer to apply under my main business instead or that's a no to get the sign up bonus through that mailer? Thanks I'd prefer to get it under my main business name than the secondary business.

It seems to me that these types of small business cards are really directed more at the individual than the business. And it doesn't sound like this was a preapproval. So I would give it a shot if you feel it's worth the money.

I had the card for several years, and for me it was a big waste of money.

Re: Amex targeting offer via mails for business

wasCB14 — Tue, 27 Sep 2022 21:41:34 GMT

Does the mailer have some special SUB you can't find anywhere else?

Re: Amex targeting offer via mails for business

wasCB14 — Thu, 29 Sep 2022 03:23:55 GMT

@SouthJamaica wrote:
@ficomember wrote:
Hi I just received a mailer from Amex Business platinum card targeting my second business. Can I use that offer to apply under my main business instead or that's a no to get the sign up bonus through that mailer? Thanks I'd prefer to get it under my main business name than the secondary business.
It seems to me that these types of small business cards are really directed more at the individual than the business. And it doesn't sound like this was a preapproval. So I would give it a shot if you feel it's worth the money.

I had the card for several years, and for me it was a big waste of money.

It will definitely depend on the business. I love mine since I spend a lot on construction materials, which is a rare bonus category. If I spent a lot on shipping, advertising, or at office supply stores it would be more mediocre since many cards have those as bonus categories.

Re: Amex targeting offer via mails for business

SouthJamaica — Fri, 30 Sep 2022 16:05:03 GMT

@wasCB14 wrote:
@SouthJamaica wrote:
@ficomember wrote:
Hi I just received a mailer from Amex Business platinum card targeting my second business. Can I use that offer to apply under my main business instead or that's a no to get the sign up bonus through that mailer? Thanks I'd prefer to get it under my main business name than the secondary business.
It seems to me that these types of small business cards are really directed more at the individual than the business. And it doesn't sound like this was a preapproval. So I would give it a shot if you feel it's worth the money.

I had the card for several years, and for me it was a big waste of money.
It will definitely depend on the business. I love mine since I spend a lot on construction materials, which is a rare bonus category. If I spent a lot on shipping, advertising, or at office supply stores it would be more mediocre since many cards have those as bonus categories.

Yes but

(a) 1.5 MR's isn't much of a bonus rate. You can get 2% cash back across all categories with the no-annual-fee Blue Business Cash or FNBO Business Evergreen card, and you can get 2 MR's across all categories with the no-annual-fee Blue Business Plus

(b) To me, MR's are only worth one cent

Re: Amex targeting offer via mails for business

wasCB14 — Thu, 29 Sep 2022 22:53:24 GMT

@SouthJamaica wrote:
@wasCB14 wrote:
@SouthJamaica wrote:
@ficomember wrote:
Hi I just received a mailer from Amex Business platinum card targeting my second business. Can I use that offer to apply under my main business instead or that's a no to get the sign up bonus through that mailer? Thanks I'd prefer to get it under my main business name than the secondary business.
It seems to me that these types of small business cards are really directed more at the individual than the business. And it doesn't sound like this was a preapproval. So I would give it a shot if you feel it's worth the money.

I had the card for several years, and for me it was a big waste of money.
It will definitely depend on the business. I love mine since I spend a lot on construction materials, which is a rare bonus category. If I spent a lot on shipping, advertising, or at office supply stores it would be more mediocre since many cards have those as bonus categories.
Yes but

(a) 1.5 MR's isn't much of a bonus rate. You can get a 2% cash back across all categories with the no-annual-fee Blue Business Cash or FNBO Business Evergreen card, and you can get 2 MR's across all categories with the no-annual-fee Blue Business Plus

(b) To me, MR's are only worth one cent

BBC/BBP have the $50k cap (vs. $2M) so aren't great for higher spend, plus they start out trailing behind Business Platinum given the SUB difference. I fly Delta enough that I have the 35% back (1.5+ cpp) as a point value floor.

The only real competition would be from a 3% card or BofA Platinum Honors, but that would mean more banking complexity and a step down in terms of spending power, customer service, and (by extension) the ease of purchase protections / warranty claims on appliances. And occasionally I do find 2+ cpp MR values.

Re: Amex targeting offer via mails for business

SouthJamaica — Fri, 30 Sep 2022 16:09:36 GMT

@wasCB14 wrote:
@SouthJamaica wrote:
@wasCB14 wrote:
@SouthJamaica wrote:
@ficomember wrote:
Hi I just received a mailer from Amex Business platinum card targeting my second business. Can I use that offer to apply under my main business instead or that's a no to get the sign up bonus through that mailer? Thanks I'd prefer to get it under my main business name than the secondary business.
It seems to me that these types of small business cards are really directed more at the individual than the business. And it doesn't sound like this was a preapproval. So I would give it a shot if you feel it's worth the money.

I had the card for several years, and for me it was a big waste of money.
It will definitely depend on the business. I love mine since I spend a lot on construction materials, which is a rare bonus category. If I spent a lot on shipping, advertising, or at office supply stores it would be more mediocre since many cards have those as bonus categories.
Yes but

(a) 1.5 MR's isn't much of a bonus rate. You can get a 2% cash back across all categories with the no-annual-fee Blue Business Cash or FNBO Business Evergreen card, and you can get 2 MR's across all categories with the no-annual-fee Blue Business Plus

(b) To me, MR's are only worth one cent
BBC/BBP have the $50k cap (vs. $2M) so aren't great for higher spend, plus they start out trailing behind Business Platinum given the SUB difference. I fly Delta enough that I have the 35% back (1.5+ cpp) as a point value floor.

The only real competition would be from a 3% card or BofA Platinum Honors, but that would mean more banking complexity and a step down in terms of spending power, customer service, and (by extension) the ease of purchase protections / warranty claims on appliances. And occasionally I do find 2+ cpp MR values.

Well your level of sophistication far surpasses mine, so I defer to your greater wisdom. I am not worthy

Also your level of business spending far surpasses mine; I never even think about the 50k caps because they are not something that will ever be a problem for me

Re: Amex targeting offer via mails for business

wasCB14 — Fri, 30 Sep 2022 18:37:03 GMT

@SouthJamaica wrote:.
Well your level of sophistication far surpasses mine, so I defer to your greater wisdom. I am not worthy

Also your level of business spending far surpasses mine; I never even think about the 50k caps because they are not something that will ever be a problem for me

BBC never interested me. 2% cards shouldn't come with restrictions IMO. But BBP can work well in some cases. I use one for a few tax-deductible professional expenses separate from the real estate activity, as well as for estimated tax payments when there's no SUB to earn.

I use the Lowes card for the 5% off and 2% back at Lowes, but only use the CFU if the merchant doesn't take Amex. Spend caps become less of an issue if spreading spend across many cards.

I think Business Platinum would be a lot more popular (especially compared to the personal Platinum) if the minimum spend required was lower. But I do wonder if there's an element of nerf resistance by being in a group of higher-spend customers vs. the personal card.