topic Re: Amex " High Value Cardmember" in Credit Cards

Amex " High Value Cardmember"

sjt — Mon, 30 Nov 2015 01:59:50 GMT

I was on the phone with Amex today and had a nice conversation with the CSR. He mentioned that I was noted in their system as a "high value cardmember." Has anyone heard of this or are any Amex members aware if they have the same notation? Or is this a line of crap from Amex.

Re: Amex " High Value Cardmember"

thelethargicage — Mon, 30 Nov 2015 02:09:44 GMT

I think I'll go with option C: a line of crap of Amex. I seriously doubt they'd tell anyone, "You're a low value customer, would you like me to go ahead and close your account and put us both out of our misery?"

Re: Amex " High Value Cardmember"

CreditCuriosity — Mon, 30 Nov 2015 02:15:49 GMT

Certain lenders such as chase do have these rankings/categories for people and assume they bend over a bit more for them. I would assume Amex would have this as well... Although this CSR could of been full of it. To get this I assume it is if you have a Private banker or a certain amount with bank or alot of spending with them, etc.. No clue what qualifies someone for "special" treatment.

Re: Amex " High Value Cardmember"

Anonymous — Mon, 30 Nov 2015 02:16:59 GMT

If your spending each year across all Amex cards (personal, business, and corporate) is a few hundred thousand dollars or more, then you might be high value in a meaningful way.

If not, I'd say it's nonsense.

ETA: It might be a good thing to bring up if/when you call for a retention offer.

Re: Amex " High Value Cardmember"

Kenny — Mon, 30 Nov 2015 02:28:39 GMT

What your spend like sjt on this card? or in general with Amex?

Re: Amex " High Value Cardmember"

Anonymous — Mon, 30 Nov 2015 02:35:30 GMT

Sounds like Bovine Excrement to me.

Re: Amex " High Value Cardmember"

mxp114 — Mon, 30 Nov 2015 02:41:08 GMT

All of the issuers have internal designations to segment accounts based on many factors, such as spend. High Value is a very commonly used status but most reps are trained to say you are a valued customer even if you really aren't. So even if you're super low value, they won't tell you. One way to ascertain your status is ask to close, frontline reps can usually just immediately cancel without any offers or transfers but more valuable accounts get offers. This isn't always an indicator, especially if you already received a retention offer. Another method is if you are sent to more escalated/senior reps in the US when you call or are usually transferred because the rep can't access/service your account, this is usually an indication that you are a valuable account. Of course this example doesn't apply to certain cards that always get enhanced reps by default like Citi Prestige or CSP.

Re: Amex " High Value Cardmember"

Anonymous — Mon, 30 Nov 2015 02:51:23 GMT

i'm a basic customer

next to my card ending in 2000 (<-example, not really the ending #, but it does start with 20XX <-same year i've been a member of amex) it says basic

but that's okay, because I haven't really run anything through amex until this year when i applied for my second card w/them...delta.

Re: Amex " High Value Cardmember"

Anonymous — Mon, 30 Nov 2015 02:56:32 GMT

@mxp114 wrote:
All of the issuers have internal designations to segment accounts based on many factors, such as spend. High Value is a very commonly used status but most reps are trained to say you are a valued customer even if you really aren't. So even if you're super low value, they won't tell you. One way to ascertain your status is ask to close, frontline reps can usually just immediately cancel without any offers or transfers but more valuable accounts get offers. This isn't always an indicator, especially if you already received a retention offer. Another method is if you are sent to more escalated/senior reps in the US when you call or are usually transferred because the rep can't access/service your account, this is usually an indication that you are a valuable account. Of course this example doesn't apply to certain cards that always get enhanced reps by default like Citi Prestige or CSP.

you're almost right.

except for the part in bold.

if you're a chase wealth client...either by association (someone in your family) or even if you used to work at or currently work at one of those law firms in chicago that Chase gives "private wealth" status to its workers (like how Wells Fargo gives Kaiser workers a special account)...if your profile is tagged as such, and they do a stellar job and link your ccs too..even if its united card...or csp...you get "transferred" to a special rep

you also get transferred to a special rep for certain situations that has nothing to do with your banking relationship with Chase.

what cpc and private wealth has with chase, over regular folks is a second eye on the application..and they used to get an addtional 10k ( so 50k instead of 40k, maybe now it will be 60k given the across board bump of 40k to 50k ) for the bonus...but that is it.

usually when someone who has little to no credit profile, okay income, etc...if they're in the "private bank" segment, I notice that they'll get approved for freedom or csp a lot easier.

Re: Amex " High Value Cardmember"

Anonymous — Mon, 30 Nov 2015 03:02:59 GMT

I'd guess that in layman's terms it's calling someone a "high roller". Of course CC companies are going to like them.

Re: Amex " High Value Cardmember"

mxp114 — Mon, 30 Nov 2015 03:17:48 GMT

@Rainafterthesun You're not telling me anything I don't already know. If you possess certain card products like Citi Prestige or CSP, your accounts are flagged and usually sent to the enhanced reps. Some products come with specialized status by virtue of having the card, others are earned via high spend and profitability. The idea was to keep the explanation simplified and narrow to cards. I'm very familiar with customer segmentation and thanks for your insight.

Re: Amex " High Value Cardmember"

Anonymous — Mon, 30 Nov 2015 03:20:58 GMT

@mxp114 wrote:
@@Anonymous You're not telling me anything I don't already know. If you possess certain card products like Citi Prestige or CSP, your accounts are flagged and usually sent to the enhanced reps. Some products come with specialized status by virtue of having the card, others are earned via high spend and profitability. The idea was to keep the explanation simplified and narrow to cards. I'm very familiar with customer segmentation and thanks for your insight.

hi,

you said always get enhanced. for csp and prestige

maybe you meant to type some of them can be enhanced? and therefore some csp and prestige holders can be transfered to another rep?

because there are divisions within divisions.

also notice i said you're correct except where i bolded, so i wasn't saying anything that i didn't think you already knew.......

Re: Amex " High Value Cardmember"

Anonymous — Mon, 30 Nov 2015 03:44:46 GMT

If it is based on spending, then the people that MS would be extremely, high value customers.

Re: Amex " High Value Cardmember"

Anonymous — Mon, 30 Nov 2015 04:02:14 GMT

Is this like the VIP section on a casino boat? You get to load first. You get to leave first. You get to sit in the lounge with finger foods going in and out of international waters. They call you daily and tell you they will give you $100 if you come on the evening cruise. The reality is, all they want is to make money from your habits.

Re: Amex " High Value Cardmember"

NRB525 — Mon, 30 Nov 2015 04:27:23 GMT

@sjt wrote:
I was on the phone with Amex today and had a nice conversation with the CSR. He mentioned that I was noted in their system as a "high value cardmember." Has anyone heard of this or are any Amex members aware if they have the same notation? Or is this a line of crap from Amex.

OP, do you think you would be regarded as a High Value Customer to AMEX? Is there a reason they would tell you that? You know your habits better than anyone, and it is quite possible that your spend pattern may lean toward using your AMEX and less to other cards you may have?

What is your CL for example. How much of that CL do you use monthly? What is your payment pattern? Look at it from the bank's perspective and see if there are any of your habits that might be valued by AMEX.

Re: Amex " High Value Cardmember"

Chaselover — Mon, 30 Nov 2015 05:09:55 GMT

@thelethargicage wrote:
I think I'll go with option C: a line of crap of Amex. I seriously doubt they'd tell anyone, "You're a low value customer, would you like me to go ahead and close your account and put us both out of our misery?"

Haha - nice one

Re: Amex " High Value Cardmember"

Anonymous — Mon, 30 Nov 2015 05:15:06 GMT

I've only put $950 through my AMEX PRG since I have had it (1 year) and they called me that before. I believe it is a emotional appeal to keep your business committed to the brand.

Re: Amex " High Value Cardmember"

sjt — Mon, 30 Nov 2015 05:48:29 GMT

@CreditCuriousity wrote:
Certain lenders such as chase do have these rankings/categories for people and assume they bend over a bit more for them. I would assume Amex would have this as well... Although this CSR could of been full of it. To get this I assume it is if you have a Private banker or a certain amount with bank or alot of spending with them, etc.. No clue what qualifies someone for "special" treatment.

I have no Private Banker or a large investible assets held in a bank or brokerage firm.

Re: Amex " High Value Cardmember"

sjt — Mon, 30 Nov 2015 05:51:07 GMT

@NRB525 wrote:
@sjt wrote:
I was on the phone with Amex today and had a nice conversation with the CSR. He mentioned that I was noted in their system as a "high value cardmember." Has anyone heard of this or are any Amex members aware if they have the same notation? Or is this a line of crap from Amex.

OP, do you think you would be regarded as a High Value Customer to AMEX? Is there a reason they would tell you that? You know your habits better than anyone, and it is quite possible that your spend pattern may lean toward using your AMEX and less to other cards you may have?
What is your CL for example. How much of that CL do you use monthly? What is your payment pattern? Look at it from the bank's perspective and see if there are any of your habits that might be valued by AMEX.

Never thought of myself as a "high value customer." So I was suprised when the CSR mentioned this to me.

I have been a cardmember for a while and had several premium cards. At a certain time charge volume was above average.

Re: Amex " High Value Cardmember"

sjt — Mon, 30 Nov 2015 05:53:08 GMT

@Kenny wrote:
What your spend like sjt on this card? or in general with Amex?

At one point it was upwards of $100K accross several Amex cards including Business. No its about 18-20K annually.