topic Re: How are co-branded card approvals different? in Credit Cards

How are co-branded card approvals different?

BD9 — Wed, 20 Apr 2016 19:06:33 GMT

Regarding co-branded cards, such as the Ritz Carlton card from Chase, how much of the approval decision falls on the bank and how much on the other brand (if any?)? Is it purely up to the bank?

In general, are co-branded card applications scrutinized less?

Re: How are co-branded card approvals different?

creditguy — Wed, 20 Apr 2016 19:16:04 GMT

In the case of Chase, co-branded cards have different approval standards as far as the 5/24 rule goes. But as far as having looser credit standards or different UW standards that is an unknown unless you happen to work in Chases UW dept. I imagine after having read many many posts that it depends strictly on the bank and has little if nothing to do with brand.

Re: How are co-branded card approvals different?

sjt — Wed, 20 Apr 2016 19:41:20 GMT

@creditguy wrote:
In the case of Chase, co-branded cards have different approval standards as far as the 5/24 rule goes. But as far as having looser credit standards or different UW standards that is an unknown unless you happen to work in Chases UW dept. I imagine after having read many many posts that it depends strictly on the bank and has little if nothing to do with brand.

When a co-brand partner co-owns or partially owns the credit card portfolio, they do have a say in the underwriting guidlines. This happens when they want to expand card membership. Delta Skymiles is an example.