topic Bread Cashback AMEX Credit Card in Credit Cards

Bread Cashback AMEX Credit Card

MachoHombre — Thu, 14 Apr 2022 19:03:20 GMT

On the heals of Bread Financial's new name (btw parent company of Comenity)

They have just announced a new Card ...and not the typical Comenity store card but rather one that seemingly has strong partnership with AMEX (and obviously on the AMEX network)

Interesting to me, Comenity has not impressed me much, but AMEX sure has ....I find this tango interesting.

The card is simple/strong on benefits. (unlimited 2%, no annual or foreign fees)

I won't be applying but was curious if the app process indeed would go through Bread/Comenity ....and YES it does ....from this AMEX website on the card you are directed to Bread/Comenity if you wish to apply.

Not for me, but this is not a bad card and IMO fits a wide audience. Better than some of my cards.

More info

https://www.americanexpress.com/en-us/network/bread/credit-cards/index.html

Re: Bread/AMEX Credit Card

firefox100 — Wed, 13 Apr 2022 21:41:22 GMT

I also came cross this new Bread cash back Amex co branded card and check out the application. The applicationis asking for the last 4 of your ssn, does this mean they are doing soft pull to see if you are pre approved did not go any futher. wondering what kind of credit limits they are giving out and what kind of credit needed to get approved for this product. I am little neverous about this card because who is bancking this creditcard.

Re: Bread/AMEX Credit Card

coldfusion — Wed, 13 Apr 2022 21:43:29 GMT

Given that they're looking to distinguish the card by directly associating it with Bread Financial I wonder if they will be less conservative with credit limits than has been their norm with bank cards like the Comenity Mastercard or Caesars Rewards Visa.

Re: Bread/AMEX Credit Card

coldfusion — Wed, 13 Apr 2022 21:46:01 GMT

@firefox100 wrote:
I also came cross this new Bread cash back Amex co branded card and check out the application. The applicationis asking for the last 4 of your ssn, does this mean they are doing soft pull to see if you are pre approved did not go any futher. wondering what kind of credit limits they are giving out and what kind of credit needed to get approved for this product. I am little neverous about this card because who is bancking this creditcard.

It's been a few years now since the Comenity SCT has been truly reliable and that includes applications that only request the last 4 digits of the SSN, so your caution is warranted.

Re: Bread/AMEX Credit Card

MachoHombre — Wed, 13 Apr 2022 21:48:28 GMT

@firefox100 wrote:
I also came cross this new Bread cash back Amex co branded card and check out the application. The applicationis asking for the last 4 of your ssn, does this mean they are doing soft pull to see if you are pre approved did not go any futher. wondering what kind of credit limits they are giving out and what kind of credit needed to get approved for this product. I am little neverous about this card because who is bancking this creditcard.

Seemingly, the simple info they want at first (lasf 4 of ss) is to identify if you are a current Comenity card holder ...in which case they pre-populate much of the final application form for you. Fine prints infers that they'll do a hard pull, but I'll let others test for certainty.

I also am curious if having an existing Comenity card plays into the process (perhaps effecting if a hard pull is certain) as well as if they entertain product changes. Finally, I'd assume if you have an existing Comenity card, perhaps they'd take a portion of current credit line for the new card(?). Lots of questions we'll likeliy find andswers to ...but it won't be me testing the waters!

Re: Bread/AMEX Credit Card

coldfusion — Wed, 13 Apr 2022 21:52:46 GMT

@MachoHombre wrote:
@firefox100 wrote:
I also came cross this new Bread cash back Amex co branded card and check out the application. The applicationis asking for the last 4 of your ssn, does this mean they are doing soft pull to see if you are pre approved did not go any futher. wondering what kind of credit limits they are giving out and what kind of credit needed to get approved for this product. I am little neverous about this card because who is bancking this creditcard.
Seemingly, the simple info they want at first is identify if you are a current Comenity card holder ...in which case they pre-populate much of the form for you. Fine prints infers that they'll do a hard pull, but I'll let others test for certainty.

I also am curious if having an existing Comenity card plays into the process (perhaps effecting if a hard pull is certain) as well as if they entertain product changes. Finally, I'd assume if you have an existing Comenity card, perhaps they'd take a portion of current credit line for the new card(?). Lots of questions we'll likeliy find andswers to ...but it won't be me testing the waters!

Comenity does not product change except that they have in the past reissued Comenity branded bank cards when an existing co-branded card was discontinued. They do not reallocate credit limits either.

Re: Bread/AMEX Credit Card

firefox100 — Wed, 13 Apr 2022 21:56:19 GMT

I am not going to apply for this card at this time, my fico score just jump over 800 again transunion is now 812 and Experian now 813 this card is not worth taking hit and it does not have a sign up bonus also not current customer of Comenity bank.

Re: Bread/AMEX Credit Card

FinStar — Thu, 14 Apr 2022 00:03:57 GMT

@MachoHombre wrote:
On the heals of Bread Financial's new name (btw parent company of Comenity)
They have just announced a new Card ...and not the typical Comenity store card but rather one that seemingly has strong partnership with AMEX (and obviously on the AMEX network)

Interesting to me, Comenity has not impressed me much, but AMEX sure has ....I find this tango interesting.

The card is simple/strong on benefits. (unlimited 2%, no annual or foreign fees)

I won't be applying but was curious if the app process indeed would go through Bread/Comenity ....and YES it does ....from this AMEX website on the card you are directed to Bread/Comenity if you wish to apply.

Not for me, but this is not a bad card and IMO fits a wide audience. Better than some of my cards.
More info
https://www.americanexpress.com/en-us/network/bread/credit-cards/index.html

Very interesting for sure and thanks for sharing.

They were in the works (ADS/Comenity/CBB) of introducing a new product in 2022 and I suppose this was the one. What is also interesting, this will be the first time that Comenity/CBB will issue an American Express partner CC. As far as network CC's, they've always had the usual array of V/MC and even Discover (until the latter partner program was discontinued in early 2020).

What I would be curious about, for those who currently have a mix of Comenity/CBB store, V/MC cards, whether applying for this particular one would result in closures of the others just like Comenity/CBB has done in the past citing inquiries/new accounts (secondary audit review). In other words, I'm wondering whether the origination platform has been updated with this newer product to decline an application from the get-go, or approve it and then later rescind the account and close any other Comenity/CBB existing accounts. Imma hafta make a couple calls 😂

Re: Bread/AMEX Credit Card

justjac2 — Wed, 13 Apr 2022 22:59:07 GMT

Well, since I had nothing to lose, I applied for the card using the link in OP's post. I'd had the Williams-Sonoma VISA before it went to CapOne, so it populated my info after entering the fields above. Hit Submit, it spun and spun, then said there was a technical error and the app wasn't submitted (try again later). I was OK with that, but five minutes later, got an alert from EX. Logged in and sure enough, inquiry from Bread.

I did a Google search on my laptop (I'd applied on my phone) and found the customer service number. It asked for the last four of my SSN, then said my balance was $0, available credit $8500. So, approved? No email yet. I'll wait and see if a card actually shows up.

EX FICO 755, 15 INQ total, probably half that in the past year.

Re: Bread/AMEX Credit Card

MachoHombre — Wed, 13 Apr 2022 23:39:24 GMT

@justjac2 wrote:
<snip> I applied for the card .....said my balance was $0, available credit $8500. So, approved? No email yet. I'll wait and see if a card actually shows up.......

Groovy!, you're the first to say it out-loud. Sounds like an approval to me ...keep us posted on how it all goes!

..and I'll be very curious what kind of AMEX perks/offers you get. This AMEX partnership is a big step for Comenity IMO.

Re: Bread/AMEX Credit Card

justjac2 — Wed, 13 Apr 2022 23:52:42 GMT

@MachoHombre Will do!! Thanks for the post 🙂

for this cardRe: Bread/AMEX Credit Card

C6 — Thu, 14 Apr 2022 00:32:58 GMT

I may apply for this card. It has many of the benefits of Amex (CDW, purchase protection, etc) plus 2% cashback all with no fees. Amex doesn't offer a comparable card. Does Comenity always pull Experian?

Re: for this cardRe: Bread/AMEX Credit Card

wasCB14 — Thu, 14 Apr 2022 00:42:06 GMT

@C6 wrote:
I may apply for this card. It has many of the benefits of Amex (CDW, purchase protection, etc) plus 2% cashback all with no fees. Amex doesn't offer a comparable card. Does Comenity always pull Experian?

~~Where do you see the details of the purchase protection?~~ Nevermind, I found it here: https://www.americanexpress.com/en-us/network/bread/credit-cards/bread-cashback-card.html under "shopping".

No extended warranty though, it seems.

Amex rental coverage is secondary unless you pay a per-rental fee.

Re: for this cardRe: Bread/AMEX Credit Card

FinStar — Thu, 14 Apr 2022 00:48:36 GMT

@C6 wrote:
I may apply for this card. It has many of the benefits of Amex (CDW, purchase protection, etc) plus 2% cashback all with no fees. Amex doesn't offer a comparable card. Does Comenity always pull Experian?

Not exclusively, especially for their V/MCs. They have also known to access EQ and/or SageStream so make sure things are thawed before you apply.

Re: Bread/AMEX Credit Card

Remedios — Thu, 14 Apr 2022 01:27:10 GMT

@FinStar wrote:
@MachoHombre wrote:
On the heals of Bread Financial's new name (btw parent company of Comenity)
They have just announced a new Card ...and not the typical Comenity store card but rather one that seemingly has strong partnership with AMEX (and obviously on the AMEX network)

Interesting to me, Comenity has not impressed me much, but AMEX sure has ....I find this tango interesting.

The card is simple/strong on benefits. (unlimited 2%, no annual or foreign fees)

I won't be applying but was curious if the app process indeed would go through Bread/Comenity ....and YES it does ....from this AMEX website on the card you are directed to Bread/Comenity if you wish to apply.

Not for me, but this is not a bad card and IMO fits a wide audience. Better than some of my cards.
More info
https://www.americanexpress.com/en-us/network/bread/credit-cards/index.html
Very interesting for sure and thanks for sharing.

They were in the works (ADS/Comenity/CBB) of introducing a new product in 2022 and I suppose this was the one. What is also interesting, this will be the first time that Comenity/CBB will issue an American Express partner CC. As far as network CC's, they've always had the usual array of V/MC and even Discover (until the latter partner program was discontinued in early 2020).

What I would be curious about, for those who currently have a mix of Comenity/CBB store, V/MC cards, whether applying for this particular one would result in closures of the others just like Comenity/CBB has done in the past citing inquiries/new accounts (secondary audit review). In other words, I'm wondering whether the origination platform has been updated with this newer product to decline an application from the get-go, or approve it and then later rescind the account and close any other Comenity/CBB existing accounts. Imma hafta make a couple calls 😂

Take the plunge, you need dedicated 2% cashback on breadsticks

Re: Bread/AMEX Credit Card

FinStar — Thu, 14 Apr 2022 03:07:43 GMT

@Remedios wrote:
@FinStar wrote:
@MachoHombre wrote:
On the heals of Bread Financial's new name (btw parent company of Comenity)
They have just announced a new Card ...and not the typical Comenity store card but rather one that seemingly has strong partnership with AMEX (and obviously on the AMEX network)

Interesting to me, Comenity has not impressed me much, but AMEX sure has ....I find this tango interesting.

The card is simple/strong on benefits. (unlimited 2%, no annual or foreign fees)

I won't be applying but was curious if the app process indeed would go through Bread/Comenity ....and YES it does ....from this AMEX website on the card you are directed to Bread/Comenity if you wish to apply.

Not for me, but this is not a bad card and IMO fits a wide audience. Better than some of my cards.
More info
https://www.americanexpress.com/en-us/network/bread/credit-cards/index.html
Very interesting for sure and thanks for sharing.

They were in the works (ADS/Comenity/CBB) of introducing a new product in 2022 and I suppose this was the one. What is also interesting, this will be the first time that Comenity/CBB will issue an American Express partner CC. As far as network CC's, they've always had the usual array of V/MC and even Discover (until the latter partner program was discontinued in early 2020).

What I would be curious about, for those who currently have a mix of Comenity/CBB store, V/MC cards, whether applying for this particular one would result in closures of the others just like Comenity/CBB has done in the past citing inquiries/new accounts (secondary audit review). In other words, I'm wondering whether the origination platform has been updated with this newer product to decline an application from the get-go, or approve it and then later rescind the account and close any other Comenity/CBB existing accounts. Imma hafta make a couple calls 😂
Take the plunge, you need dedicated 2% cashback on breadsticks

In my office now. Yes, don't forget the muffin. We'll see about that 2%. And, you'll be added as AU, just for that.

Re: Bread/AMEX Credit Card

Remedios — Thu, 14 Apr 2022 03:21:52 GMT

@FinStar wrote:
@Remedios wrote:
@FinStar wrote:
@MachoHombre wrote:
On the heals of Bread Financial's new name (btw parent company of Comenity)
They have just announced a new Card ...and not the typical Comenity store card but rather one that seemingly has strong partnership with AMEX (and obviously on the AMEX network)

Interesting to me, Comenity has not impressed me much, but AMEX sure has ....I find this tango interesting.

The card is simple/strong on benefits. (unlimited 2%, no annual or foreign fees)

I won't be applying but was curious if the app process indeed would go through Bread/Comenity ....and YES it does ....from this AMEX website on the card you are directed to Bread/Comenity if you wish to apply.

Not for me, but this is not a bad card and IMO fits a wide audience. Better than some of my cards.
More info
https://www.americanexpress.com/en-us/network/bread/credit-cards/index.html
Very interesting for sure and thanks for sharing.

They were in the works (ADS/Comenity/CBB) of introducing a new product in 2022 and I suppose this was the one. What is also interesting, this will be the first time that Comenity/CBB will issue an American Express partner CC. As far as network CC's, they've always had the usual array of V/MC and even Discover (until the latter partner program was discontinued in early 2020).

What I would be curious about, for those who currently have a mix of Comenity/CBB store, V/MC cards, whether applying for this particular one would result in closures of the others just like Comenity/CBB has done in the past citing inquiries/new accounts (secondary audit review). In other words, I'm wondering whether the origination platform has been updated with this newer product to decline an application from the get-go, or approve it and then later rescind the account and close any other Comenity/CBB existing accounts. Imma hafta make a couple calls 😂
Take the plunge, you need dedicated 2% cashback on breadsticks
In my office now. Yes, don't forget the muffin. We'll see about that 2%. And, you'll be added as AU, just for that.

Not the office 😱

Okay, fine, but I'm going to max out breadstick card

Re: Bread/AMEX Credit Card

UncleB — Thu, 14 Apr 2022 05:10:53 GMT

For the curious, here's a direct link to the card info over on the Bread Financial website:

https://www.breadfinancial.com/en/bread-financial-cashback-card.html

I admit it caught my eye, but then again I need another card like I need a hole in the head.

(But having another way to hit the Small Business Amex offers would be nice...)

Re: Bread/AMEX Credit Card

FinStar — Thu, 14 Apr 2022 05:47:21 GMT

@UncleB wrote:
For the curious, here's a direct link to the card info over on the Bread Financial website:

https://www.breadfinancial.com/en/bread-financial-cashback-card.html

I admit it caught my eye, but then again I need another card like I need a hole in the head.

(But having another way to hit the Small Business Amex offers would be nice...)

I'm sorry @UncleB -- what did the tiny font say?😂

On the one hand, strictly speaking about 2% flat cb, when compared to Citi Double Cash, PayPal 2% MC, SYNCB Premier WMC, having no FTFs and unlimited 2% is not bad. Though, given AmEx acceptance internationally may be somewhat limited, having no AF/FTFs and cashback that can be redeemed as statement credit or DD is kinda nice.

Hmmm...already have PPCBMC, Citi DC/Custom Cash, WF Active Cash, SYNCB Premier (recent approval), but all those have FTFs. On the upside, most folks on the boards dislike Comenity, so for some of us this product would likely not be as exploited or be a mega FOTM 😂

Re: Bread/AMEX Credit Card

UncleB — Thu, 14 Apr 2022 05:57:07 GMT

@FinStar wrote:
@UncleB wrote:
For the curious, here's a direct link to the card info over on the Bread Financial website:

https://www.breadfinancial.com/en/bread-financial-cashback-card.html

I admit it caught my eye, but then again I need another card like I need a hole in the head.

(But having another way to hit the Small Business Amex offers would be nice...)
I'm sorry @UncleB -- what did the tiny font say?😂

On the one hand, strictly speaking about 2% flat cb, when compared to Citi Double Cash, PayPal 2% MC, SYNCB Premier WMC, having no FTFs and unlimited 2% is not bad. Though, given AmEx acceptance internationally may be somewhat limited, having no AF/FTFs and cashback that can be redeemed as statement credit or DD is kinda nice.

Hmmm...already have PPCBMC, Citi DC/Custom Cash, WF Active Cash, SYNCB Premier (recent approval), but all those have FTFs. On the upside, most folks on the boards dislike Comenity, so for some of us this product would likely not be as exploited or be a mega FOTM 😂

Yep, I'm busted!

I have the soon-to-be-nerfed USAA Limitless and the Citi Double Cash for my off-category charges, so it's not like this is a "must have" but I guess it's... intriguing? 🤷‍♂️

Get this, I nearly went for the NFCU Amex, but the spend to earn the bonus was going to take too much of my 4-5% category spend for it to really make sense, so I held off. Now this card comes along - with no bonus - and here I am actually giving it some thought, ha. I know, not logical at all.

I've already recently added three cards (Custom Cash, USAA Amex, and Venmo) so it's probably best I just live vicariously through others this go around.