topic Re: New Wells Fargo "Autograph" trademark filings in Credit in the News

New Wells Fargo "Autograph" trademark filings

LADave — Thu, 30 Nov 2023 01:01:42 GMT

https://milestomemories.com/wells-fargo-files-trademarks-for-new-autograph-cards/

The trademark filings are from Oct. 23, 2023 and are for "Autograph Beyond" and "Autograph Journey."

My random thoughts about this:

"Journey Beyond" would have been a more memorable name than either of these.
Even though trademark filings aren't always followed up with new products, Wells Fargo may be expanding their Auotgraph brand "beyond" their original card, similar to Chase using their "Freedom" and "Sapphire" trademarks for other cards.
As Proud Money pointed out, "Journey" might be a premium travel card, or it might a card for people starting their credit journey... or it might just become that one card you don't stop believin' in, whether you're a small town girl or a city boy. (Sorry, couldn't resist.) "Beyond" could be a premium card, or it could become the new name for the current Autograph card. But WF might have other ideas for that trademark that are currently "beyond" me.

Re: New Wells Fargo "Autograph" trademark filings

LADave — Thu, 30 Nov 2023 16:57:29 GMT

Autograph Journey is now confirmed. I've posted details in a new thread for discussion about the card here:

https://ficoforums.myfico.com/t5/Credit-in-the-News/CONFIRMED-New-Wells-Fargo-Autograph-Journey-card/td-p/6723764

Re: New Wells Fargo "Autograph" trademark filings

Anonymalous — Fri, 01 Dec 2023 13:35:41 GMT

At least they won't have a problem finding an appropriate soundtrack for their commercials.

Re: New Wells Fargo "Autograph" trademark filings

LADave — Sat, 02 Dec 2023 05:55:27 GMT

@Anonymalous wrote:
At least they won't have a problem finding an appropriate soundtrack for their commercials.

I've got to admit that that the first song that came to mind when I read your comment was "I Will Wait" by Mumford & Sons. That's probably because of their recent promos for the Autograph card (and because new Wells Fargo cards have become such a waiting game).

Re: New Wells Fargo "Autograph" trademark filings

Anonymalous — Fri, 01 Dec 2023 17:22:22 GMT

@LADave wrote:
@Anonymalous wrote:
At least they won't have a problem finding an appropriate soundtrack for their commercials.
I've got to admit that that the first song that came to mind when I read your comment was "I Will Wait" by Mumford & Sons. That's probably because of their recent promos for the Autograph card (and because new Wells Fargo cards have become such a waiting game).

Any way you want it!

Re: New Wells Fargo "Autograph" trademark filings

LADave — Fri, 01 Dec 2023 17:27:30 GMT

@Anonymalous wrote:
@LADave wrote:
@Anonymalous wrote:
At least they won't have a problem finding an appropriate soundtrack for their commercials.
I've got to admit that that the first song that came to mind when I read your comment was "I Will Wait" by Mumford & Sons. That's probably because of their recent promos for the Autograph card (and because new Wells Fargo cards have become such a waiting game).
Any way you want it!

I like it –
"Whether you're a small town girl or a city boy, the new Wells Fargo Autograph Journey will help you live life Any Way You Want It. Get 3X Wells Fargo Rewards points on so many categories, even if you're taking the midnight train going anywhere."

Re: New Wells Fargo "Autograph" trademark filings

Anonymalous — Fri, 01 Dec 2023 18:10:26 GMT

@LADave wrote:
@Anonymalous wrote:
@LADave wrote:
@Anonymalous wrote:
At least they won't have a problem finding an appropriate soundtrack for their commercials.
I've got to admit that that the first song that came to mind when I read your comment was "I Will Wait" by Mumford & Sons. That's probably because of their recent promos for the Autograph card (and because new Wells Fargo cards have become such a waiting game).
Any way you want it!
I like it –
"Whether you're a small town girl or a city boy, the new Wells Fargo Autograph Journey will help you live life Any Way You Want It. Get 3X Wells Fargo Rewards points on so many categories, even if you're taking the midnight train going anywhere."

I'm working hard, you're working too
We do it every day
For every minute I have to work
I need a minute of play

Re: New Wells Fargo "Autograph" trademark filings

LADave — Fri, 01 Dec 2023 18:45:40 GMT

@Anonymalous wrote:
@LADave wrote:
@Anonymalous wrote:
@LADave wrote:
@Anonymalous wrote:
At least they won't have a problem finding an appropriate soundtrack for their commercials.
I've got to admit that that the first song that came to mind when I read your comment was "I Will Wait" by Mumford & Sons. That's probably because of their recent promos for the Autograph card (and because new Wells Fargo cards have become such a waiting game).
Any way you want it!
I like it –
"Whether you're a small town girl or a city boy, the new Wells Fargo Autograph Journey will help you live life Any Way You Want It. Get 3X Wells Fargo Rewards points on so many categories, even if you're taking the midnight train going anywhere."
I'm working hard, you're working too
We do it every day
For every minute I have to work
I need a minute of play

"Apply now, and you could win a backstage pass to the next Autograph/Journey show."

These ads and promos practically write themselves lol

Re: New Wells Fargo "Autograph" trademark filings

Anonymalous — Fri, 01 Dec 2023 18:51:06 GMT

@LADave wrote:
@Anonymalous wrote:
@LADave wrote:
@Anonymalous wrote:
@LADave wrote:
@Anonymalous wrote:
At least they won't have a problem finding an appropriate soundtrack for their commercials.
I've got to admit that that the first song that came to mind when I read your comment was "I Will Wait" by Mumford & Sons. That's probably because of their recent promos for the Autograph card (and because new Wells Fargo cards have become such a waiting game).
Any way you want it!
I like it –
"Whether you're a small town girl or a city boy, the new Wells Fargo Autograph Journey will help you live life Any Way You Want It. Get 3X Wells Fargo Rewards points on so many categories, even if you're taking the midnight train going anywhere."
I'm working hard, you're working too
We do it every day
For every minute I have to work
I need a minute of play
"Apply now, and you could win a backstage pass to the next Autograph/Journey show."

These ads and promos practically write themselves lol

Their denial letter:

Someday, credit will find you
Break those chains that bind you
One night will remind you
How we touched and went our separate ways

If they ever hurt you
True love won't desert you
You know I still love you
Though we touched and went our separate ways