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For me this one starts and stops with the aesthetics. As of now, so sign up bonus, no special financing, blah cash back and requiring the use of ApplePay which there is still a LARGE amount of places that doesn't accept it, makes this one an immediate pass.
I'll continue to use my BestBuy Visa for large Apple purchases who often offer 6/12/18 month special financing.
And for those who get it for the looks...just remember that Apple wants you to use ApplePay to gain the 2% back so that means that you're fancy looking card will hardly leave your wallet...if you're trying to maximize your earnings that is.
If the card has PIN priority, I'll get it so I can use it overseas. Otherwise I'll pass.
@NRB525 wrote:
Is PIN priority a known feature of this card?
It’s exclusively for the US market so it’s incredibly unlikely.
What is great with this card is it’s a ‘disrupter’ to the hohum credit card industry. This will spurn more people to use Apple Pay. Force more CC issuers to move to a 2% CB model. Give Barclays the heaveho on the existing AppleCard.
Weither you like the card or not...it’s goona produce some interesting changes.
@Spotsy wrote:What is great with this card is it’s a ‘disrupter’ to the hohum credit card industry. This will spurn more people to use Apple Pay. Force more CC issuers to move to a 2% CB model. Give Barclays the heaveho on the existing AppleCard.
Weither you like the card or not...it’s goona produce some interesting changes.
I think you’re giving it too much credit.
It will be a hit with millenials (although not this one) but that’s about it.
i can get a better deal on most apple products at costco ( including buying itunes gift card below face value) and i get 2% back from my costco visa and another 2% back from executive membership. My iPhone I got at target on Black Friday, I got a $259 target gift card. based on the $700 i paid for the phone, it comes as a 3.6% kick back.
I’m not surprised that very few get it. The card is not really for the people here. It’s not for the FICO min/max’rs with many cards. The card is for the data set that has 0-1 card. Only Millennials? Well in 2019 they will become the largest generation 73-74 million. The next generation (Z) is also starting to enter the work force. That’s really where Apple will focus.
Chase has been chasing 😏 that generation too with Finn. The Finn app has some of the gamification of finances that the Apple Card has. Apple has taken it to the next level. Other banks will follow. That’s why it’s a game changer. Because Apple is more in touch with that customer than the traditional bank. It’s like a signal to Chase that they are on the right track and single to other banks that they need to get on board.
Once a year Apple drops a new phone and has million of people coming through the door buying a $1,000 device. Guess what they will pitch them?
The Barclays card was just a Barclays card with the Apple logo slapped on it. This card has the full focus of one of if not the most powerful marketing company in the world behind it. Yeah it’s not going to be a hit with cash back and SUB chasers but that’s not the target market.
The game changer is the app. The cash back is somewhat irrelevant. People who will never get this card will be effected and they will not even know it. Because banks are going to change to compete (they have to if they want the next gen’s business).
Let me throw something into all these posts...
Realize Apples gamification/mint like thing isn't new.. I think its going to be based on Clarity Money which was not too long ago bought out by GS...........
my guess is its going to be a more integrated variant of the Clarity app customized for/with Apple....
Other thing i haven't seen is if theres going to be a FTF regardless of physical or virtual card....
-J