Just happened to be checking my BF's Chase "Credit Journey" account (which just changed to Experian for its Fako score) and noticed a section of "new offers". It takes one to CreditCards.Chase.Com and shows this:
While he is not even considering a new card from anyone until he get his Apple Card (or decides he will not get an offer from that that works), I was surprised he had anything here given their recent cut of his limits (despite the substantial rise in his scores subsequently). I presume that the Sapphire is just the standard one (not pre-approved), but the Freedom Unlimited seemed like it might be targeted.
His current Experian FICO 8 is 794.
His TransUnion FICO 8 from the 20th of July (before two of his cards showed zero their balances at $0) was 707.
His TransUnion Vantage 3 score is 762 and his Equifax Vantage 3 score is 746.
Again, he is not looking for new cards from them, just curious what these offers mean.
I just opened the page while logged out and in an incognito window, and got an identical page. So most likely they are only saying "new offer" because it is a new SUB offer. Someone who knows more about Chase's targeted offers may have a better idea. I usually see what's targeted for me when I check my credit score then check the offers tab at the top of the page. Right now all that page gives me is a couple of auto loan offers.
The green check mark is a preapproval, and black star is prequalified. Both are pretty solid. Especially with set APR, or set APR and limit. also if under 5/24.
Anything without a star or check mark is just marketing.
Agree with both responses. Just marketing unless it has the green check mark or black star, and "New Offer" is because the 5% on grocery was added to the card.
If you have a pre-approval, it will also show up here with the green banner. When I had my CFU pre-approval in July, it showed up in both the "Just for you" section and also on the Credit Journey "Offers" tab. If it doesn't have green or black banner with a set APR, it is more than likely just marketing.