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Data should be same, but customers may find SPs by far more enticing
If Amex did HP for each card and cli, a lot of signatures would experience a significant reduction and/or weight loss.
@Remedios wrote:Data should be same, but customers may find SPs by far more enticing
If Amex did HP for each card and cli, a lot of signatures would experience a significant reduction and/or weight loss.
Yes, of course, SPs are preferable to those who do a lot with CCs!
But if they really are the same data, that means when an issuer says "If you want more, we need to do an HP" that's not because they need different data, I guess at most they want to do a more recent pull, and policy says in that case it needs to be recorded as credit seeking....
@longtimelurker wrote:
@Remedios wrote:Data should be same, but customers may find SPs by far more enticing
If Amex did HP for each card and cli, a lot of signatures would experience a significant reduction and/or weight loss.
Yes, of course, SPs are preferable to those who do a lot with CCs!
But if they really are the same data, that means when an issuer says "If you want more, we need to do an HP" that's not because they need different data, I guess at most they want to do a more recent pull, and policy says in that case it needs to be recorded as credit seeking....
The AMEX approach to the credit bureaus has often been different. The old backdating of accounts is one example. SP reviews gets them, yes, the same data, without adding AMEX information to the cardholders bureau file. In this way, AMEX gains information from other banks, combines it with internal data, for a better view to the best customers. Making it easier for customers to want to use the card, with additional AF cards, good rewards, easy CLI, and features like Plan It are part of AMEX’s strategy to grow market share. Having their own merchant network appears to be limiting, until you consider it is usually at the bigger spend locations. Costco and some others excepted. That merchant network should get them better spend data about their customers, further refining their understanding, making it less necessary to use brutish tactics like HP.
Other banks, reliant on VISA or MC, and not so sophisticated about measuring their customers may feel it is in their interest to use HP more strictly, though my comments are of course from an amateur.
My understanding of HP, especially with CC lending, is that it serves as smoke signal to other lenders that person is seeking credit, in hopes they return the favor.
Amex's practices seem more self serving than anything else, and that's not a bad thing necessarily as they seem to do a "good" job policing their consumer base.
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forgot bb&t if pre-qualed and in their region last months FOTM card it is a SP approval through pre-approval although AAoA hit and AoYA hit is likely to hurt you more than a silly hp