@UncleB wrote:Doctor of Credit has an article up on the new card: https://www.doctorofcredit.com/citi-launches-custom-cash-card-5x-points-cash-on-up-to-500-spend-per-...
In the comments someone attempted to do a PC and was told it wasn't available yet, which isn't surprising given that the card has only been offered for a few hours and of course Citi's antiquated IT will take some time to catch-up.
Guess I will try back in July or August. Not in rush, the Simplicity I have gets almost no use anyway.
We interrupt your rotator app plan with this breaking message from Citibank........
Glad this was announced now, I was just about to pull the trigger on a couple apps. This changes the game a bit for me, need to reassess my category priorities.
@coldfusion wrote:
@FormerCollegeDJ wrote:Now I REALLY want Sears/Kmart to go out of business so I might be able to convert my Sears/Thank You Rewards Mastercard into this new Custom Cash Card.
Nooooooooooo...... Citi keeps throwing lucrative promos my way, my Sears MC is a big TYP earner.
I can see myself potentially converting my DC over though.
Yeah, the main reason I rarely use my Citi Sears/Thank You Rewards Mastercard is its low credit limit, but the offers sent associated with the card are attractive. I'm not going to go out of my way to request a CLI on the card, but I do receive one to $5000 or higher, I'll probably start using the card more frequently. Ironically, I just received an email from Citi requesting me to update my salary and housing cost information a few days ago (made the updates a couple days ago), so I'll see if they make any changes on my card.
Not to take this thread in another direction, but if/when Sears and Kmart close, it will be interesting to see what Citi does with the Sears/Thank You Rewards cards, which despite the Sears co-branding are for all intents and purposes are purely (though basic) Thank You Rewards cards at this point. The new Custom Cash card, because it offers Thank You Rewards, IMO offers a clear product conversion card from Citi's point of view if/when Sears/Kmart go out of business.
@FormerCollegeDJ wrote:
@coldfusion wrote:
@FormerCollegeDJ wrote:Now I REALLY want Sears/Kmart to go out of business so I might be able to convert my Sears/Thank You Rewards Mastercard into this new Custom Cash Card.
Nooooooooooo...... Citi keeps throwing lucrative promos my way, my Sears MC is a big TYP earner.
I can see myself potentially converting my DC over though.
Yeah, the main reason I rarely use my Citi Sears/Thank You Rewards Mastercard is its low credit limit, but the offers sent associated with the card are attractive. I'm not going to go out of my way to request a CLI on the card, but I do receive one to $5000 or higher, I'll probably start using the card more frequently. Ironically, I just received an email from Citi requesting me to update my salary and housing cost information a few days ago (made the updates a couple days ago), so I'll see if they make any changes on my card.
FYI, IME a CLI request will be a SP, if you request online you may be asked to call in to speak to a UW. Now, back to the main thread. 
Is it bad that my shallow self saw the card design before the rewards structure and said "that will look nice in person!"? It is interesting to have a month-to-month 5% category though. I kind of wish I didn't just PC my R+ to a DC, I will have to wait the two years for eligibility for this one.
It's like a junior version of the Vantage West Connect, but without a wholesale category.
*Edit - Just now seeing Saeren's comment above 1 min before mine, but this is my take on the BCP anyway*
Just looking at the grocery category, this gives the Amex BCP a run for its money. If we're just talking about the grocery category alone, the BCP's 6% with a $95 AF substantially reduces the earning rate in comparison to the 5%. Alhough they both have the same 6k annual cap (and granted the Citi is limited to the $500/month), I don't carry the BCP for streaming and gas, and I'd rather get cash back than a statement credit. Hmmmm, lots of possibilities.
The other thing to consider for this card, is that AMEX -may- not be accepted at your local ethnic grocery store. So that could be a very slight edge over the BCP for some folks.